Femi Ladi directs a thought-provoking promo for Guvna B and D Double E. 

The video for Very Original is shot in an impressive one-take, following both artists around a London housing estate as they perform in a continuous Steadicam shot.  

Created in support of Power The Fight UK - a charity which aims to empower communities to end youth violence - the visual has a gritty yet optimistic aesthetic, which ends with the pair transforming into a swarm of butterflies as local kids watch on from the rooftop.

The use of 35mm grain overlays and a slightly tinted grade adds a dreamy tinge to the visual, helping align the message with one of hope and progress. And the estate location is just as important, representing the aspiration and potential of the youth that live there. 

With the single Steadicam shot highlighting the terrific performances by Guvna B and D Double E, this is very impactful work from Femi Ladi and team.