Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Pa Salieu & slowthai 'Glidin'' by KC Locke

Rob Ulitski - 14th June 2021

KC Locke pays homage to iconic hip hop videos, in this infectious promo for Pa Salieu and slowthai. 

In the larger-than-life concept for Glidin', Locke drops the artists in a series of conceptual setups - from padded cells to rage rooms - and lets them unleash a cascade of pent-up energy. 

Playing off of each other's electrifying performances, the video is a rollercoaster of frantic camera movement, vibrant colours and mesmerising art direction, and doesn't stop to breathe once in the entire runtime. 

Exhilarating and perfectly matched to the track, Locke and team knock it out of the park once again. 

KC LOCKE: 

Taking inspo from classic Busta Rhymes videos was the perfect backdrop to showcase their infectious energy!

"Really enjoyed working with PA Salieu and Slowthai on this one!

"I knew their top-tier performance and energy would be flawless and putting them into a '90s hip hop music video throwback world taking inspo from classic Busta Rhymes videos was the perfect backdrop to showcase their infectious energy! Seriously Glidin over this track! This is a modern take on classic hip hop music videos.

"Hats off to production designer Jenny O’Sullivan for pulling all these sets together in four days from design to shoot with the help of her talented construction team!" 

Featured sponsors

Rob Ulitski - 14th June 2021

Tags

  • Performance
  • Hip Hop
  • Rap
  • nostalgic
  • Set Design
  • Art Direction
  • Frantic
  • Nineties
  • 90s HipHop Videos

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
KC Locke
Producer
Lewis Nicolson
Production Company
Swords & Eagles
Executive Producer
Marisa Garner
Production Manager
Ella Taylor Palfrey
1st AD
Jean Paul Lebon

Camera

Director of Photography
Pieter Snyman
Focus Puller
Heather Crompton
2nd AC
Danny Usman

Art

Production designer
Jenny O'Sullivan

Wardrobe

Wardrobe
Holly McDonald
Wardrobe
Nav Nagla
Make-up
Hannah Sorcha

Editorial

Editor
Jamil Shaukat
Editing company
Swords & Eagles

Grading

Colourist
Alex Gregory
Colour grade company
The Mill

Agent

Director's Representation

Commission

Commissioner
Nathan Tettey
Label
Warner Music

Other credits

Construction Manager / Art Director

Leo O'Brien,

Art Assistant

Ed Kelley

DIT

Jamil Shaukat

BTS

Mo Dukali

Rob Ulitski - 14th June 2021

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video