Raja Virdi explores the thin line between good and bad for the big team-up of Marshmello, Mae Muller and Trippie Redd. The video for American Psycho takes place in a series of stylish custom-built sets, with a red and white colour scheme which represents the dichotomy of a toxic relationship. Muller and Redd thrive in their unique setups, and Virdi's use of dynamic transitions, animated elements and rhythmic editing keeps the video constantly engaging."It was such a pleasure to direct this promo," says Virdi. "I'd been wanting to do a concept like this for a while and glad it fit the song so well. I love the themes of duality, and seeing the difference performance states of Mae between the red toxic sets and the white angelic sets."I really wanted to move the camera seamlessly between the spaces, keeping the visual constantly engaging with how we reveal new moments."Collaborating with my regular DOP Pieter Snyman and the insanely talented production designer Sarah Asmail ensured we found the rhythm for the piece and how best to give each space a unique feel for each artist on the song."The turnaround was immense for this one with needing to shoot and deliver all within a week. But thanks to an insanely talented crew, we just about got there - albeit with little to no sleep, lol. Big ups to to my constant producers Joseph J Goldman and Greg Smith for pulling this one out of the bag - and MVP 1st AD Tom Kelly who made a crazy tight schedule work without compromise. My very talented regular post team made the process very smooth - editor Samuel Marr, colourist Connor Coolbear and VFX with Jakob Thorhallsson and Phil Woods."Thanks to team Marshmello, Mae & Trippie for the trust in this one, and huge shout outs to the Astralwerks squad Joe, Luke and Loies for being so great all the way through."
Rob Ulitski - 5th Aug 2022