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Humble The Great 'Angie' by Jay Russell

Rob Ulitski - 11th Oct 2024

Jay Russell directs a dazzling promo for London-based singer, songwriter & producer Humble The Great. 

In the video for Angie, Humble's duality is visualized through shifting stage backdrops, where his confident, exaggerated persona as a frontman contrasts with the vulnerable, real Humble. 

Boasting a charming, nostalgic vibe, the use of repetitive camera movements and art direction to frame the scene creates something that feels dreamlike and ever so slightly surreal.  

Rob Ulitski - 11th Oct 2024

Tags

  • Set Design
  • Performance
  • Dazzling
  • Camera Movement
  • Contrast
  • Vulnerable

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Credits

Featured here in the credits?

Production/Creative

Director
Jay Russell
Producer
Fred Qvortrup
Production Company
Work Hard Offline
Production Manager
Xanvier Allison
1st AD
Joe Mutale

Camera

Director of Photography
Focus Puller
Milo Brown
2nd AC
James Tilyard

Lighting/Grip

Gaffer
Jack Gould
Key Grip
Nick Teulon

Art

Production designer
Dana Keren
Art Assistant
Lolly Whitney Low

Choreography

Movement Director
Jonny Vieco

Grading

Colour Producer
Dan Kreeger
Colourist
Daniela Rotaru
Colour grade company
Time Based Arts

VFX

Title Designer
Guillaume Maurin-Belay,

Commission

Label
Neighbourhood Records

Rob Ulitski - 11th Oct 2024

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