KC Locke pays homage to iconic hip hop videos, in this infectious promo for Pa Salieu and slowthai. In the larger-than-life concept for Glidin', Locke drops the artists in a series of conceptual setups - from padded cells to rage rooms - and lets them unleash a cascade of pent-up energy. Playing off of each other's electrifying performances, the video is a rollercoaster of frantic camera movement, vibrant colours and mesmerising art direction, and doesn't stop to breathe once in the entire runtime. Exhilarating and perfectly matched to the track, Locke and team knock it out of the park once again.
Rob Ulitski - 14th June 2021