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Zoe Wees 'Hold Me Like You Used To' by Gemma Yin

Rob Ulitski - 9th June 2021

Gemma Yin directs a heartwrenching performance promo for German singer-songwriter Zoe Wees. 

Opening with a dedication to her great grandmother, themes of loss and hurt bleed into every frame of the visual, present in snapshots of memories and reminders of those who are no longer with us, as Yin experiments in the video with light, movement and sculptural forms around Zoe.

Empty seats are tucked under a table, blurred visions of departed family members linger in the background - powerful iconography that is universally relatable and fitting to the concept.

The use of colour is especially inspired, cutting from desaturated setups reflecting an overwhelming feeling of emptiness, to shimmering golds and ambers, representing a sense of power and transcendence. 

This will quite possibly be the first time many viewers see and hear Zoe Wees, and Yin has created the most impressive of introductions, celebrating the energy and presence of the up and coming artist.

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Rob Ulitski - 9th June 2021

Tags

  • VFX
  • Pop
  • Performance
  • Loss
  • Family
  • Friends

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Credits

Production/Creative

Director
Gemma Yin
Producer
Abiola Rufai
Production Company
Executive Producer
Kareem Adeshina
Production Manager
Leanna Smith
1st AD
Phillips Nortey

Camera

Director of Photography
Jake Gabbay
Focus Puller
James Hills
2nd AC
Jomar O'Meally

Lighting/Grip

Gaffer
Sam Crook

Art

Art Director
Jennifer Kidd

Editorial

Editor
Sam Hardy
Editor
Gemma Yin

Grading

Colourist
Caroline Morin
Colour grade company

VFX

VFX
Gemma Yin

Agent

Director's Representation

Commission

Commissioner
Targa Sahyoun

Other credits

Covering Director

Shan Phearon

Production Assistant

Lorraine Brobby

2nd AD

Susan King

Runners

Michael Baugh, Mia Tessema

Camera Trainee

Max Gabbay

Playback Operator

Steven Toft Sharpe

Rob Ulitski - 9th June 2021

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