Monica G. Carter directs a moving promo for Alok, Sigala and Ellie Goulding. The video for All By Myself explores individuality, and comes complete with a powerful message - our differences are our superpower, and they are something to be celebrated, not hidden away. The concept follows the main character - Pryscilla - on a night out, and explores the differences in her experience as a deaf person, compared to those of her friends. Slick and cinematic, the video is beautiful to look at, and the performances are all top-notch too. "I wanted to create a piece that showcased how your differences should not hold you back," says Carter. "On the contrary they make you who you are, giving you a unique perspective of the world around you and I was fortunate enough to work with Pryscilla who embodies this to a T."Pryscilla is deaf but instead of letting this deter her from her goals she is proud of her deafness. She embraces it as a part of who she is: an outgoing individual who loves to dance."For me this question was fundamental: how does she feel and hear the music? She told me that apart from her hearing aids helping her hear some of the music she also feels the vibrations of the base of the song through a speaker. This made her feel the rhythm of the music, and her rhythm is impeccable! She finds ways to hear the music and enjoy it fully."With this video I wanted to portray her passion for dancing and her passion for life. Directing her was such a beautiful experience; all the time touching base with each other, ensuring we portrayed her world as authentically and as excitingly as possible showing that although it seems very different it actually is not that different at all."
Rob Ulitski - 6 months ago