Nia Smith X Popcaan 'Personal' by Sarah Dattani Tucker
Rob Ulitski - 22nd Aug 2024
Nia Smith and Popcaan visit a nostalgic house party, in Sarah Dattani Tucker's promo for Personal.
Interspersed with laidback performance vignettes, the video for the dub-inflected track, has a joyous, carefree groove of Caribbean life at the time of carnival, reflecting the influence of Lauren Hill and Bob Marley on the vocals fo Nia and Popcaan.
Using a rotating camera technique to reveal the environment, the video has a fly-on-the-wall feel, which gives viewers an intimate peek at the gathering and all the fun happening behind the door of one house.
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Rob Ulitski - 22nd Aug 2024
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Credits
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Production/Creative
- Director
- Sarah Dattani Tucker
- Producer
- Tony Longe
- Production Company
- Creativs Label
- Executive Producer
- Kris Greenidge
- Production Manager
- Jordan Rowley
- 1st AD
- Jack Green
Camera
- Director of Photography
- Jack Reynolds
Lighting/Grip
- Gaffer
- Sachin Parmar
Art
- Production designer
- Laura Little
Wardrobe
- Stylist
- Lucy Ellis
Choreography
- Choreographer
- Remi Black
Editorial
- Editor
- Ben Cowan
- Editing company
- TQ
Grading
- Colourist
- Andi Chu
- Colour grade company
- EC
Rob Ulitski - 22nd Aug 2024