Nia Smith X Popcaan 'Personal' by Sarah Dattani Tucker
Rob Ulitski - 22nd Aug 2024
Nia Smith and Popcaan visit a nostalgic house party, in Sarah Dattani Tucker's promo for Personal.Â
Interspersed with laidback performance vignettes, the video for the dub-inflected track, has a joyous, carefree groove of Caribbean life at the time of carnival, reflecting the influence of Lauren Hill and Bob Marley on the vocals fo Nia and Popcaan.Â
Using a rotating camera technique to reveal the environment, the video has a fly-on-the-wall feel, which gives viewers an intimate peek at the gathering and all the fun happening behind the door of one house.Â
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Credits
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Production/Creative
- Director
- Sarah Dattani Tucker
- Producer
- Production Company
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
Lighting/Grip
- Gaffer
Art
- Production designer
Wardrobe
- Stylist
Choreography
- Choreographer
Editorial
- Editor
- Editing company
- TQ
Grading
- Colourist
- Colour grade company
Rob Ulitski - 22nd Aug 2024