User Accounts

OLI 'Think About It' by Heini Susanne

Rob Ulitski - 7th June 2021

Heini Susanne directs a tender video for OLI's Think About It, featuring genuine home movies of the artist growing up.

Recorded in 2020, the track rides upon an easygoing mid-tempo pop beat, and the introspective visuals are a perfect compliment to the breezy song.

"I wanted the video to feel like someone deep in thought, maybe even being existential," OLI has explained. "It’s about the big things we take in, like the universe and our place in it. But also the small family moments that are just as important."

This focus on both the macro and micro elements of the everyday are explored in detail, through textured cinematography and poignant cross-cutting of the artist as she exists in the present and the past. 

Chromatic lighting and projection effects bring the visual to life, anchoring the concept in a poignant and reflective space. 

Featured sponsors

Rob Ulitski - 7th June 2021

Tags

  • New Director
  • Pop
  • Performance
  • Home video
  • Past
  • Universe
  • existential

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Heini Susanne
Producer
Heini Susanne

Camera

Director of Photography
Focus Puller
Ethan Iveson
2nd AC
Florian Dieret

Lighting/Grip

Gaffer
Graeme Dobie

Editorial

Editor
Heini Susanne
Editor
Esther Badenhorst

Grading

Colourist
Karol Cybulski
Colour grade company

Misc

DoP's representation
Loop Talent

Rob Ulitski - 7th June 2021

Related Content

Industry News