Heini Susanne directs a tender video for OLI's Think About It, featuring genuine home movies of the artist growing up.Recorded in 2020, the track rides upon an easygoing mid-tempo pop beat, and the introspective visuals are a perfect compliment to the breezy song."I wanted the video to feel like someone deep in thought, maybe even being existential," OLI has explained. "It’s about the big things we take in, like the universe and our place in it. But also the small family moments that are just as important."This focus on both the macro and micro elements of the everyday are explored in detail, through textured cinematography and poignant cross-cutting of the artist as she exists in the present and the past. Chromatic lighting and projection effects bring the visual to life, anchoring the concept in a poignant and reflective space.
Rob Ulitski - 7th June 2021