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Rhett Nicholl 'Hold On' by Melody Maker

Rob Ulitski - 30th Apr 2021

Melody Maker directs a transcendent promo for new RCA signing Rhett Nicholl.

Shot on 16mm, we see the artist performing in an apartment surrounded by religious iconography, as an otherworldly sun burns through the windows and drenches the location in a saturated yellow light. 

Layered with abstract cutaways and experimental animation, the cinematography by Thomas English is gorgeous, perfectly suited to the concept, and the use of multiple formats adds a contemporary spin to the nostalgic style. 

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Rob Ulitski - 30th Apr 2021

Tags

  • Pop
  • 16mm
  • Sun
  • Performance
  • otherworldly

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Credits

Production/Creative

Director
Melody Maker
Producer
Jake River Parker
Production Company
Executive Producer
Ramy Dance
Production Manager
Oliver Hill
1st AD
Sam Roffey

Camera

Director of Photography
Focus Puller
Chris Steel
2nd AC
Alison Martin

Lighting/Grip

Gaffer
Chris Brennan

Art

Art Director
Katie South

Editorial

Editor
Charles Gamble

Grading

Colourist
Thomas Mangham

VFX

VFX
Dom Spall
Post Producer
Charlie Morris

Misc

Film Laboratory

Other credits

Spark

Berlinda Best

Rob Ulitski - 30th Apr 2021

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