Danitsa 'Let Go' by Petr Simon

Petr Simon calls for a self-love revolution in his powerful promo for Danitsa's Let Go. 

The digital rat race and our social media-obsessed society are examined under an abstract lens, reinterpreted as frenetic dance scenes and surreal, otherworldy set pieces, as the artist isolates herself in nature to try and gather her thoughts. 

Broadcasting the message that our self worth should not be influenced by our digital perception of others, the concept is a plea for self-validation and staying true to our own character, and is beautifully visualised through a succession of innovative setups. 

DoP Konstantin Mazov intertwines a nostalgic, almost vintage aesthetic with notable reminders of the modern world, and does so with masterful flair.