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Camelphat x Lowes 'Easier' by Tom Haines

Rob Ulitski - 23rd Dec 2020

Tom Haines embraces the echoes left behind by nightlife culture, in his passionate promo for Camelphat's Easier. 

Haines reimagines the past barren year of club culture, the ghostly reminders of what life was like just over ten months ago, with the help of regular collaborator, DoP Steve Annis. They pull together a more optimistic perspective as we weave in and out of outlandish, no-holds-barred dance spectacles. 

It begins with the lead character engaging with the technology that makes the clubbing experience so special and otherworldly, and soon there is a vibrant display of lasers, haze and remote heads, encapsulating the hypnotic, hyperactive energy of the dancefloor - just like the good old days.

TOM HAINES:

We’re unable to have that release valve, but that doesn’t mean the spirit isn’t there. 

"This video is an ode to our shut clubs, to defiance in the face of uncertainty, acknowledging our frustration, but also celebrating the pulse of nightlife that still exists, and will again. There was a time when clubbing was about self-expression, about being outlandish and reinventing yourself perpetually every weekend.

"The clubs are closed, and we’re unable to have that release valve, but that doesn’t mean the spirit isn’t there. It’s emotive, evocative but also is full of energy and raw hedonistic enjoyment."

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Rob Ulitski - 23rd Dec 2020

Tags

  • Choreography
  • Director's notes
  • Pick of the Day
  • House
  • Electronic
  • clubbing
  • Nightlife
  • culture

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Credits

Production/Creative

Director
Tom Haines
Producer
Izzy Graham
Production Company
Executive Producer
Hayley Williams
1st AD
Ty Hack

Camera

Director of Photography
Steve Annis
Focus Puller
Mike Linforth
2nd AC
Kilo Mclaren

Lighting/Grip

Gaffer
Alex Gibbon

Art

Art Director
Fin Sully

Editorial

Editor
Dan Sherwin

Grading

Colourist
James Bamford

Agent

Director's Representation
OB Management

Commission

Commissioner
Dan Millar
Label
Sony

Rob Ulitski - 23rd Dec 2020

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