Rob Ulitski - 23rd Dec 2020

Tom Haines embraces the echoes left behind by nightlife culture, in his passionate promo for Camelphat's Easier. 

Haines reimagines the past barren year of club culture, the ghostly reminders of what life was like just over ten months ago, with the help of regular collaborator, DoP Steve Annis. They pull together a more optimistic perspective as we weave in and out of outlandish, no-holds-barred dance spectacles. 

It begins with the lead character engaging with the technology that makes the clubbing experience so special and otherworldly, and soon there is a vibrant display of lasers, haze and remote heads, encapsulating the hypnotic, hyperactive energy of the dancefloor - just like the good old days.

TOM HAINES:

We’re unable to have that release valve, but that doesn’t mean the spirit isn’t there. 

"This video is an ode to our shut clubs, to defiance in the face of uncertainty, acknowledging our frustration, but also celebrating the pulse of nightlife that still exists, and will again. There was a time when clubbing was about self-expression, about being outlandish and reinventing yourself perpetually every weekend.

"The clubs are closed, and we’re unable to have that release valve, but that doesn’t mean the spirit isn’t there. It’s emotive, evocative but also is full of energy and raw hedonistic enjoyment."

PRO Credits

Credits

DirectorTom Haines
ProducerIzzy Graham
Production CompanyAgile Films
Executive ProducerHayley Williams
1st ADTy Hack
Director of PhotographySteve Annis
Focus PullerMike Linforth
2nd ACKilo Mclaren
GafferAlex Gibbon
Art DirectorFin Sully
WardrobeNatalie Caroline Wilkins
Make-upBillie Mackenzie
EditorDan Sherwin
ColouristJames Bamford
Director's RepresentationOB Management
CommissionerDan Millar
LabelSony

Rob Ulitski - 23rd Dec 2020

Related Content

video

Jon Hopkins 'Collider' by Tom Haines

Tom Haines's film for Jon Hopkins' Collider has a hard act to follow, coming after the epic award-winning video for Hopkins' Open Eye Signal. There's a similar focus …

David Knight - 12th Dec 2013

video

UNKLE feat. Nick Cave's Money And Run by Tom Haines

The combination of UNKLE with Nick Cave demands something special, and the video for Money And Run by Tom Haines does not disappoint. It grabs you by the throat with its portrayal of moneyed thugs …

David Knight - 2nd June 2011

Latest News

news

Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 16 days ago

news

Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 20 days ago