Camelphat x Lowes 'Easier' by Tom Haines
Tom Haines embraces the echoes left behind by nightlife culture, in his passionate promo for Camelphat's Easier.
Haines reimagines the past barren year of club culture, the ghostly reminders of what life was like just over ten months ago, with the help of regular collaborator, DoP Steve Annis. They pull together a more optimistic perspective as we weave in and out of outlandish, no-holds-barred dance spectacles.
It begins with the lead character engaging with the technology that makes the clubbing experience so special and otherworldly, and soon there is a vibrant display of lasers, haze and remote heads, encapsulating the hypnotic, hyperactive energy of the dancefloor - just like the good old days.
We’re unable to have that release valve, but that doesn’t mean the spirit isn’t there.
"This video is an ode to our shut clubs, to defiance in the face of uncertainty, acknowledging our frustration, but also celebrating the pulse of nightlife that still exists, and will again. There was a time when clubbing was about self-expression, about being outlandish and reinventing yourself perpetually every weekend.
"The clubs are closed, and we’re unable to have that release valve, but that doesn’t mean the spirit isn’t there. It’s emotive, evocative but also is full of energy and raw hedonistic enjoyment."
|Production Company||Agile Films|
|Executive Producer||Hayley Williams|
|1st AD||Ty Hack|
|Director of Photography||Steve Annis|
|Focus Puller||Mike Linforth|
|2nd AC||Kilo Mclaren|
|Art Director||Fin Sully|
|Wardrobe||Natalie Caroline Wilkins|
|Director's Representation||OB Management|
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