Rob Ulitski - 2nd Dec 2020

Niall Trask brings a vintage feel, and a hint of a nautical ghost story, in his atmospheric video for Nadine Shah's Trad. 

Shah plays the captain and sole crew of a vessel at sea - who is also evidently a bride. And it turns out she is not alone. The abstract imagery has a hint of a narrative, just enough to tease viewers into their own readings of the concept, but it's very much open to interpretation. 

DoP Rob Jarvis brings a gritty and textured style to the aesthetic, paying homage to vintage cinema with the film stock and traditional lighting setups. 

Deeply visceral in a somewhat understated way, the haunting concept and isolated location help elevate the sense of drama and mystery, highlighting Trask's skill in building suspense through character.


Most of the budget was spent on film stock and we had a chance to experiment. 

"I've been a big fan of Nadine for a long time, since being sent Evil and pitching on that. Fast forward three years and I found myself on a boat off the coast of Ramsgate with Nadine Shah, surrounded by seals.

"Frankly, most of the budget was spent on film stock and we had a chance to experiment. I'm a big fan of Jonathan Miller's M.R. James adaptations, and I'd like to think that's apparent in the imagery. Although to be totally honest, the black and white, 16mm, nautical subject matter has had a lot of people I've shown the video to say: 'have you seen Bait?'. Yes I have, and Mark Jenkin is a genius.

"I can't speak highly enough of Rob Jarvis, the DP. This is my fifth job with him in three months, with every shoot being very different. I feel like it's the most I've learnt in a long time and that's the most valuable thing about the lower budget music videos!

"Special thanks for Lowkey and Matt Cummins too for pulling this one off..."

PRO Credits


DirectorNiall Trask
ProducerNiall Trask
Production CompanyLowkey Films
Executive ProducerConnor O'Hara
Production ManagerMatt Cummins
Director of PhotographyRob Jarvis
WardrobeKaty Lassen
HairRaphael Salley
Make-upElias Høve
EditorNiall Trask
ColouristMichael Pearce
Director's RepresentationOB Management
Other creditsSkipper - Steve Hallam

Rob Ulitski - 2nd Dec 2020

Related Content


HMLTD 'The West Is Dead' by Niall Trask

Niall Trask brings us a witty metaphor on the decline of Western values for HMLTD, with scenarios that revive the iconoclastic spirit of Derek Jarman. 

Promonews - 1st Nov 2019

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 8 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 12 days ago