Theo Watkins join forces with masked disco-pop provocateur Lynks to direct a bold promo, where a pastel-pink wedding concept sets the stage for a playfully surreal set of events with Lynks The video for New Boyfriend features a faux marriage - with Lynx as the bride - that then races through an extremely short lifespan. But maybe that was the plan all along...The colourful aesthetic suits the artist's distinctive, exaggerated style, and both Watkins and Lynks know their references when it comes to this world, as explained below. "With the candy-coloured opening to the 1997 romantic comedy My Best Friend's Wedding as our initial inspiration, we aimed for a twisted, old school musical-tinged tale addressing Lynks's, shall we say, impulsive post-breakup behaviour," says Watkins explains."Shot on the hottest day of the year, what undoubtedly looks on-camera like the height of poise and grace, actually hides buckets of sweat underneath layers of costume. So just like Gene Kelly hiding extreme fever when shooting 'Singin' in the Rain', Lynks doesn't mind suffering to bring magic to the silver screen."

Niall Trask brings a vintage feel, and a hint of a nautical ghost story, in his atmospheric video for Nadine Shah's Trad. Shah plays the captain and sole crew of a vessel at sea - who is also evidently a bride. And it turns out she is not alone. The abstract imagery has a hint of a narrative, just enough to tease viewers into their own readings of the concept, but it's very much open to interpretation. DoP Rob Jarvis brings a gritty and textured style to the aesthetic, paying homage to vintage cinema with the film stock and traditional lighting setups. Deeply visceral in a somewhat understated way, the haunting concept and isolated location help elevate the sense of drama and mystery, highlighting Trask's skill in building suspense through character.

"Life is just a series of moments" is a truism that has been humorously illustrated by Benjamin Mège and Jean-Philippe Chartrand - aka Dent de Cuir - in their video for Breakbot's Get Lost.In real time, the action in this little story would take only a few seconds, but the promo sees the story build as a series of rythmic, gif-like repetitions of key moments between a couple's pronouncement of marriage and their first kiss as newlyweds.Turns out, a lot of unfortunate things can happen in a few seconds, namely the bride being exposed as a cheater and the best man getting sucker-punched. But at least the altar boy had a good day!