Rob Ulitski - 1st Dec 2020

Nono directs a poignant, yet wonderfully surreal promo for Spanish electronic group Califato 3/4. 

Set against the backdrop of a rural Spanish salt mine in the '50s, the video tells the story of Jesús, a salt miner whose young daughter dies in a tragic accident.

Unable to cope with her death, his grief drives him to obsession, to the point where he begins seeing his daughter as a Marian apparition. As his obsession grows, he gains a cult-like following within his village, with others keen to see the Virgin for themselves.

Filmed in black and white on 16mm film, the cinematography has a beautiful contrast of raw, authentic textures and vintage techniques, coming together to create something remarkably unique. Switching between intimate shots and set pieces, Nono pays careful attention to detail throughout, from the nostalgic confession scenes - using only one spotlight, paying homage to early cinema - to full on worship scenes in a body of water on the mine. 

The video is definitely one to experience for yourself, and the eagle-eyed will notice a few similar qualities to Lady Gaga's recent visual for 911.


ProducerJulián Urrea
Production CompanyLandia
Executive ProducerNico Cabuche
1st ADAlvaro Riesgo
Director of PhotographyMichal Babinec
Focus PullerBruno Gras
2nd ACPablo Ayala
GafferÁngel López Miranda
Art DirectorPilar Angulo
WardrobeAndrea Escudero
Make-upLuz García
EditorPablo Marchetto
ColouristAndrés Lopetegui
Post production companyLandia
Post ProducerÁlvaro Monzón
VFXMarfil Studio
Director's RepresentationPartizan Midi Minuit
LabelBreaking Bass
Other creditsScriptwriters: Curro Piqueras + NONO Steadicam Operator: Isais J. Saldaña AD Assistant: Elena Vallés Electrics: Enrique Azzollini & Claudia Gallardo VFX Supervisor: Carlos S. Zaera VFX Composition: Joaquín J. Arroyo Sound Design Studio: Studio La Panadería Sound Design Ingenieer: Juanma Del Saso

Rob Ulitski - 1st Dec 2020

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