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Bring Me The Horizon with Yungblud 'Obey' by Oliver Sykes

Rob Ulitski - 4th Sept 2020

Bring Me The Horizon frontman Oli Sykes reanimates the Japanese monster movie genre in his thoroughly entertaining video for Obey - co-starring fellow Brit rocker Yungblud. 

Taking inspiration from Mecha - giant robots controlled by humans, popularised in Japanese anime and concepts such as Power Rangers and Transformers - the video pits Sykes' robot, towering over the city below, against Yungblud's punkier, spikier humanoid nemesis. All hell ensues when they confront each other - building to a disarming (and hilarious) final twist.

With the spot-on production design by Dale Oliver Slater, and sterling work on robot wardrobe and makeup by Natasha Lawes, DoP Dan Stafford-Clark pays homage to the Japanese source material (and possibly Beastie Boys' Intergalactic too) while adding a contemporary flair of his own.

Then VFX work at Creep Post put excellent finishing touches to Sykes' vision. Talking about the meaning behind the video and the track, he says: "We consider ourselves free but only because the chains are invisible, and we are controlled in ways we don't even want to think about. They tell us how to live with a smile on their face - like shit ain't fucked up, inform us of tragic statistics like its nothing… it’s a weird world.

"2020 is the year where we’re all being challenged by a deep and dark reality, but it’s also feeling like a time of hope and positivity. Our generation is waking up, realising what’s being conveyed, what we’re being sheltered from, and with that comes empowerment. We are being controlled in ways we don’t even want to think about, but with knowledge comes strength, and choices.. and the music video represents all of that.

"I wanted to add a real sense of nostalgia to the music video also to deliver such heavy lyrical content as a reminder of simpler times, and I’ve always been a huge fan of anime such as Neon Genesis Evangelion, so creating a blend of that, Power rangers and Godzilla was a super fun and creative shoot."

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Rob Ulitski - 4th Sept 2020


  • Performance
  • alternative metal
  • Alternative Rock
  • Mecha
  • Power Rangers
  • Transformers
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Oliver Sykes
Craig Dixon
Production Company
Sony Music Entertainment
1st AD
George Nelson


Director of Photography
Dan Stafford-Clark
Focus Puller
David Agha-Rafei


Barry Keegan


Art Director
Dale Oliver Slater


Natasha Lawes
Hair & Make-up
Natasha Lawes


Lead actor
Anna Engeström
Lead actor
Joshua Hubbard


Oliver Sykes


Chris Bell
Colour grade company


Kat Cattaneo
RCA Records


Set Builder
Fin Sullivan

Other credits

Key Grip

Andy Woodcock

Playback Operator

Alex Bates

VFX Supervisor

Jonathan ‘JK’ Klahr

Desk Operator

Kester Mclur


Dom Palgan, Dan Smith

Costume & Make Up Designer

Natasha Lawes

Wardrobe Assistant

Kate Sullivan

Set Builder

Fin Sullivan

Art Department Assistants

Sadie Haque, Rosie Kennedy, Lucy February

Fight Coordinator

Russell Macleod

Robot Oliver Sykes

Anna Engeström

Robot Yungblud -Joshua Hubbard

Covid Supervisor

Cleo Hodgkinson

Online Editor

Laura Flack

Rob Ulitski - 4th Sept 2020

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