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Afrancis 'Lonely People' by Hedvig Ahlberg

Rob Ulitski - 20th July 2020

Afrancis searches for connection through music in Hedvig Ahlberg's video for Lonely People.

Set in a pub in London, the singer begins to perform to some uninterested punters, before her dancing alter-ego appears out of thin air, resonating with the music, taking up the space with movement and being driven by pure emotion. 

"We wanted to create a world that symbolises the feeling of loneliness that Afrancis speaks about in the song," says director Hedvig Ahlberg. "Almost through animalistic movements the two of them starts to gravitate towards each other – seeking that connection they yet haven’t found, but have been longing for." 

DoP Luciana Riso keeps the vision authentic with plenty of natural light at the beginning, which transforms to heavy greens and reds as the video progresses, mirroring this connection and the feeling of wonderment and fantasy in the concept. 

Rob Ulitski - 20th July 2020

Tags

  • Choreography
  • Dance
  • Performance
  • Surreal
  • Alternative Pop

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Credits

Production/Creative

Director
Hedvig Ahlberg
Producer
Ana Young

Camera

Director of Photography
Luciana Riso
Focus Puller
Julian Lalinde
2nd AC
Cameron Campbell

Lighting/Grip

Gaffer
Marina Lewin R

Editorial

Editor
Hedvig Ahlberg

Grading

Colourist
Colour grade company
Envy

Other credits

Cast

Thea Kallhed, John Eskdale, Paul Miller, Robert O'toole, Cameron Campbell, Alexander Svensson, Conor Bevens

Rob Ulitski - 20th July 2020

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