Rob Ulitski - 8th July 2020

Kristin Massa directs a curious and mesmerizing visual for Velveteen Echo's Atoms. 

Wandering through a maze of empty streets at night, vocalist Lauren is taunted by a supernatural object. Nothing is quite linear - including herself - as she appears, disappears, and multiplies throughout the course of the song. Upon finally encountering the object (which has echoes of the black monolith in Kubrick's 2001), Lauren is catapulted into another dimension, ultimately finding peace and calm in this new space.

Massa's concept exudes a combination of calm and frenetic energy, and keeps the viewer guessing right up until the finale. DoP Vincent Briseno makes the most of the guerilla-style shooting setup, utilising streetlamps, natural light and a variety of clever camera tricks to add a professional polish to the project. 

KRISTIN MASSA:

Realizing the rarity of the moment, we decided to take an experimental, DIY approach and make a music video. 

"During quarantine, I started to go on long, late-night walks with my partner (a DP) and my sister (a musician) who were all in my quarantine pod. We couldn't help but notice the eeriness of the vacant streets and newfound locations. Realizing the rarity of the moment, we decided to take an experimental, DIY approach and make a music video.

"Combining a mixture of hobbies we had all acquired during quarantine, we imbued the project with supernatural VFX, backward singing, a homemade SnorriCam, Stereoscopic photography, and a LOT of stolen locations."

Credits

DirectorKristin Massa
ProducerKristin Massa
Director of PhotographyVincent Briseno
Focus PullerDavid Mejia
EditorKristin Massa
VFXVincent Briseno
Lead actorLauren Massa

Rob Ulitski - 8th July 2020

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