Lola Young 'Pick Me Up' by The Rest
Lola Young teams up with director duo The Rest for the second time, in the hypnotic video for Pick Me Up.
Inside a dimly-lit bedroom full of rich textures and luxury furnishings, Young peels away her outer layers, settling into a series of conceptual performance setups.
The visual is a shift in tone from the affecting narrative of the previous video Blind Love, and it highlights another side of the exciting young artist. But another kind of fierce emotion is on show, this time with a physical manifestation.
Clothes fly from the air, falling into the shadows as Young's eyes are fixed on the camera. The hypnotic performance is punctuated by whip pans and unusual textures, which DoP Sam Meyer utilises to great effect.
"There's a running theme and a series of poltergeist-like moments that happen throughout the video which are inspired by the last third of the song which has elements that feel a little 'spooky'," says The Rest's Alex Motlhabane. "We wanted to match that trajectory and have things go a bit off-kilter and hallucinatory towards the end."
|Production Company||Pulse Films|
|Executive Producer||Rik Green|
|Production Manager||Liz El-kadhi|
|1st AD||George Nelson|
|Director of Photography||Sam Meyer|
|Focus Puller||Louis Vella|
|2nd AC||Max Smith|
|Art Director||Liz El Kadhi|
|Post production company||Glassworks VFX|
slowthai is on edge in The Rest's stripped-back promo for adhd.
slowthai and Skepta reinterpret some of the most iconic horror moments in cinema history, in The Rest's ominous promo for Cancelled.
The Rest - that's Alex Motlhabane and Lewis Levi - continue their longstanding relationship with rapper Slowthai, their pal from Northampton, with this archetypally zany imagining of …
Margarita Louca's nicely shot video for new group Formation, sees the group perform in a club where the audience find themselves lost in the moment.
The second episode of Promonews' new series of podcasts with creatives in the music video …
The UK Music Video Awards for 2021 is now open. And there are more awards than ever in …
Pulse Films have announced the signing of directing duo Machine Operated, who have directed …
Promonews is delighted to announce the launch of its first podcast series The Promonews Podcast - …
London-based animation production company Blinkink have announced the arrival of four …
London-based production company Hello Love has announced the signing of Stella Belle Hex to …