Rob Ulitski - 20th Mar 2020

Lola Young teams up with director duo The Rest for the second time, in the hypnotic video for Pick Me Up. 

Inside a dimly-lit bedroom full of rich textures and luxury furnishings, Young peels away her outer layers, settling into a series of conceptual performance setups. 

The visual is a shift in tone from the affecting narrative of the previous video Blind Love, and it highlights another side of the exciting young artist. But another kind of fierce emotion is on show, this time with a physical manifestation.

Clothes fly from the air, falling into the shadows as Young's eyes are fixed on the camera. The hypnotic performance is punctuated by whip pans and unusual textures, which DoP Sam Meyer utilises to great effect.

"There's a running theme and a series of poltergeist-like moments that happen throughout the video which are inspired by the last third of the song which has elements that feel a little 'spooky'," says The Rest's Alex Motlhabane. "We wanted to match that trajectory and have things go a bit off-kilter and hallucinatory towards the end."

PRO Credits

Credits

DirectorThe Rest
ProducerErin Sayder
Executive ProducerRik Green
Production ManagerLiz El-kadhi
1st ADGeorge Nelson
Director of PhotographySam Meyer
Focus PullerLouis Vella
2nd ACMax Smith
GafferMark Stewart
Art DirectorLiz El Kadhi
WardrobeIsabel Bush
HairNaz Sonmez
Post production companyGlassworks VFX

Rob Ulitski - 20th Mar 2020

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