Rob Ulitski - 13th Feb 2020

Maverick Sabre battles with profound inner turmoil in OJ Deady's video for Into Hope. 

Playing a multitude of characters in a low-key everyman's bar, Sabre embodies the juxtaposition of being on stage and being a member of the audience, representing the inevitability of needing to look inward after moments of self-destruction. Whether in or out of the spotlight, the character's emotions are bubbling just under the surface, threatening to derail him at a moment's notice. 

The visuals are an introspective study of the different personalities we each hold within us, which can often be erratic and interchangeable, at odds with our true selves. 

DoP Mark Warmington utilises an array of close-ups and offbeat angles to represent the themes of the track, whilst editor Peter Duggan cleverly contrasts moments of drunken confidence and loneliness, compounding the overwhelming hopelessness of the situation. 

PRO Credits


DirectorOJ Deady
ProducerSam Herbert
ProducerKate Gunn
Production CompanyTwelvea.m.
Director of PhotographyMark Warmington
Focus PullerEve Carreno
2nd ACHenry Fothergill
GafferEdel Gardner
Art DirectorJack Rowe
Art DirectorNatalie-Catherine Bell
WardrobeElla Tyson
Make-upAmber Pitkin
EditorPeter Duggan
ColouristJon Dobson
Post production companyTwelvea.m.
Post ProducerSam Herbert

Rob Ulitski - 13th Feb 2020

Related Content


Strawbey 'How Do You Feel' by Alex Deitsch

A teenager's life is seen through the perspective of his bedroom - chronicling the time spent with friends, lovers and himself - in new director Alex Deitsch's video for Strawbey.

Promonews - 29 days ago


Hedgehog 'Bat' by Haonan Wang

In this video for Chinese indie band Hedgehog, director Haonan Wang has created a video in which a man escapes from the endless drudgery of a dystopia stuck on repeat, by escaping into his own …

Promonews - 11 days ago

Latest News