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Au/ra 'Medicine' by Theo Davies

Ned Botwood - 22nd July 2019

Au/Ra surrenders to a pool of sickly sweet medicine, in this achingly sad chamber piece by Theo Davies.

The singer’s hyperreal aesthetic finds a perfect match in DoP Oliver Ford. The gossamer visual was graded in nuclear tones by upcoming colourist Jonny Thorpe, a regular Sophia Ray collaborator who set the tone on Au/Ra’s last visual, Emoji.

THEO DAVIES:

I drank a whole bottle of Calpol when I was a kid, obviously because it was delicious. I was rushed to hospital.

"Medicine was such a fun video to make - I can't believe they let me do it! The song is so tender and helpless with these big raises of panicky emotion and desperate repeated words. It felt like it this needed to be a slow film that allowed for a strong performance and a constant raising jeopardy throughout.

"The artist had said from the off that if the medicine was to be visualised, it would be like children's pink cough syrup. I loved the simplicity of making the film all about that syrup and so wrote the idea of her simply drowning her in the sickly sweet medicine."

"I drank a whole bottle of Calpol when I was a kid, obviously because it was delicious. But I was rushed to hospital, obviously because thats really bad for you. So I like to think that influenced the idea a little. I wanted to make the film feel helpless and uncomfortable. Like you could feel the claustrophobic and unrelenting nature of being trapped and drowned in help."

"Jamie (Au/Ra) was incredible. She worked so hard to keep herself in good spirits, but it was a really hard day being trapped in a tank of think pink fluid."

Ned Botwood - 22nd July 2019

Tags

  • Director's notes
  • Performance
  • Alt Pop
  • Alternative Pop, Electronica

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Credits

Production/Creative

Director
Theo Davies
Producer
Alice Gilfillan
Production Company
Pavilion Works
Executive Producer
Morgan Faverty
1st AD
Tom Turner

Camera

Director of Photography
Oliver Ford
Focus Puller
Ali Baines
2nd AC
Josh Tilley

Lighting/Grip

Gaffer
Elliot Beach

Wardrobe

Wardrobe
Jaime Jarvis
Hair
Nicole Kahlani
Make-up
Lucy Thomas

Editorial

Editor
Theo Davies

Grading

Colourist
Jonny Thorpe
Grading company
Glasssworks

Commission

Commissioner
Elizabeth Doonan

Other credits

Camera Trainee

Callum Lloyd-James

DIT

Ashley Hicks

Grip

Reece Hearnshaw

Sparks

Nick Tomb & Callum Crisell

Rigger

Steve Daly

SFX

Paul Mann @ Machine Shop

Kit

Take2 / Panalux

Ned Botwood - 22nd July 2019

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