Promonews - 19th Oct 2018

Au/Ra undergoes a shocking transformation in Sophia Ray’s video for Emoji, the concept inspired by the song's references to our social-media-centric, increasingly virtual world.  

At first it just seems that this is a normal teenage girl getting ready for the day in her bedroom. But then her world begins to 'malfunction', triggering an unravelling of the fantasy: Jamie Lou Stenzel aka Au/Ra starts to peel away the layers of of this synthetic world - to find something even more synthetic lurking underneath.

It's a proper pop video that dares to explore themes of identity, and play out like a dark metaphor for the way people hide behind their online personas. 


"I really enjoyed the creative process behind this video, taking inspiration from modern sci-fi cinema greats like Alex Garland, as well as collaborating with Jamie on really crafting the pacing of the story and honing in on her performance style.

"I also enjoyed playing with subliminal nods to the end of the video, through stylistic choices in the art direction of the set - creating a feeling of unease from the start, that viewers might even only subliminally take in before the final twist is revealed at the end of the video."

Watch 'Au/Ra 'Emoji' by Sophia Ray' here

PRO Credits


DirectorSophia Ray
ProducerMayling Wong
Production CompanyPartizan Darkroom
Executive ProducerMayling Wong
Production ManagerSlav Lambrinov
1st ADFilip Andreev
Director of PhotographyHarry Wheeler
Focus PullerUndefined
2nd ACTony Stoev
GafferBorislav Krastanov
Art DirectorKristian Lekov
WardrobeKamran Rajput
HairJames Bickmore
Make-upEliza Popova
EditorBen Harrex
Editing companyFinal Cut
ColouristJonny Thorpe
Grading companyGlasssworks Studio
Director's RepresentationClaire Stubbs @ Mouthpiece
CommissionerElizabeth Doonan
LabelSony Music
Other creditsService Company: 4 Elementz, Bulgaria Producer (Bulgaria): Rosen Savkov Executive Producer (Bulgaria): Lyubo Yonchev Set Organisers: Georgi Georgiev & Miglena Savkova Costume Designer: Tsvetomir Goranov Prosthetics Artists: Lyudmil Nikolov & Sofia Rakova Spark: Konstantin Bodurov Key Grip: Atanas Stoyanov & Dimitar Petrov

Promonews - 19th Oct 2018

Related Content


Sigrid 'Burning Bridges' by Sophia Ray

Sophia Ray has directed the music video for Sigrid’s Burning Bridges, in which the Norwegian pop star takes extraordinary steps to break out of the twilight zone of a failed relationship.

Promonews - 4 months ago

Latest News