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Au/Ra 'Emoji' by Sophia Ray

Au/Ra 'Emoji' by Sophia Ray

Promonews - 19th Oct 2018

Au/Ra undergoes a shocking transformation in Sophia Ray’s video for Emoji, the concept inspired by the song's references to our social-media-centric, increasingly virtual world.  

At first it just seems that this is a normal teenage girl getting ready for the day in her bedroom. But then her world begins to 'malfunction', triggering an unravelling of the fantasy: Jamie Lou Stenzel aka Au/Ra starts to peel away the layers of of this synthetic world - to find something even more synthetic lurking underneath.

It's a proper pop video that dares to explore themes of identity, and play out like a dark metaphor for the way people hide behind their online personas. 

SOPHIA RAY:

"I really enjoyed the creative process behind this video, taking inspiration from modern sci-fi cinema greats like Alex Garland, as well as collaborating with Jamie on really crafting the pacing of the story and honing in on her performance style.

"I also enjoyed playing with subliminal nods to the end of the video, through stylistic choices in the art direction of the set - creating a feeling of unease from the start, that viewers might even only subliminally take in before the final twist is revealed at the end of the video."

Watch 'Au/Ra 'Emoji' by Sophia Ray' here

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Promonews - 19th Oct 2018

Tags

  • Director's notes
  • Narrative
  • Performance
  • VFX
  • Pop

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Credits

Production/Creative

Director
Sophia Ray
Producer
Mayling Wong
Production Company
Executive Producer
Mayling Wong
Production Manager
Slav Lambrinov
1st AD
Filip Andreev

Camera

Director of Photography
Harry Wheeler
Focus Puller
Undefined
2nd AC
Tony Stoev

Lighting/Grip

Gaffer
Borislav Krastanov

Art

Art Director
Kristian Lekov

Wardrobe

Wardrobe
Kamran Rajput
Hair
James Bickmore
Make-up
Eliza Popova

Editorial

Editor
Ben Harrex
Editing company
Final Cut

Grading

Colourist
Jonny Thorpe
Colour grade company
Glasssworks

Agent

Director's Representation

Commission

Commissioner
Elizabeth Doonan
Label
Sony Music

Other credits

Service Company

4 Elementz, Bulgaria

Producer (Bulgaria)

Rosen Savkov

Executive Producer (Bulgaria)

Lyubo Yonchev

Set Organisers

Georgi Georgiev & Miglena Savkova

Costume Designer

Tsvetomir Goranov

Prosthetics Artists

Lyudmil Nikolov & Sofia Rakova

Spark

Konstantin Bodurov

Key Grip

Atanas Stoyanov & Dimitar Petrov

Promonews - 19th Oct 2018

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