Asst stylist

Jaime Jarvis

Jordan Adetunji&nbsp; takes a hallucinogenic trip through a demonic night club, in Tyrus' effervescent promo for Things You Do.&nbsp;As the artist's&nbsp;trip intensifies in the video, the clubgoers around him glitch and transform into feverish AI nightmares, with contorted facial features and flesh-like textures.&nbsp;The hallucinatory aesthetic is a perfect match to the track, which feels supernatural and dreamlike in its style, and&nbsp;Adetunji's stirring performance adds a lifelike POV to the otherworldly concept.&nbsp;

Sasha Hilton

Bella Baille

Tyrus

Anna Butler

Mouthpiece

Ground Work

Lea Ogunlami

Massimo

Brandon Quan 

Aaron Z. Willson

Anna Saracka

Max Tuite

Montgomery Smith

India Rawlings

Daniela Rotaru

Glassworks Fx

Chantel Fyx

Sony Music

Jordan Adetunji 'Things You Do' by Tyrus

Jordan-Adetunji-'Things-You-Do'-by-Tyrus

Ellie Dixon laments&nbsp;her online haters, in&nbsp;Jasmine De Silva's&nbsp;promo for Swing!&nbsp;The vibrant visual sees Dixon appear in several baseball-inspired vignettes, shot in a studio to give a heightened, dreamlike feel.The eccentric, larger than life costumes and&nbsp;art direction mirror the internet's blurred lines between artificial and real worlds, and Dixon's captivating performance anchors the concept in a candid way."I wrote this song when I was feeling particularly beaten down by negativity from other people," she explains. "I’d had way too much social media so I switched my phone off for a week, shut myself in my bedroom, and let myself be silly and angry and crack jokes."It’s basically one big ridiculous baseball metaphor reminding you that you are better than the bad things being thrown at you. Swing back baby!"

United Kingdom

Jasmine De Silva

Rhory Danniells

Intergalactic Studios

Chloe Anderson

Deimante Sprainaityte

Beatriz Delgado Mena

Tom Ringsby

Henry Heffer

Tomas Frigstad

Aida García Vega

Lyndon Ogbourne

Shona Adele

Alex Mellbye

Andi Chu

Black Kite Studios

Decca Records / Universal Music Group

Ellie Dixon 'Swing!' by Jasmine De Silva 

Ellie-Dixon-'Swing!'-by-Jasmine-De-Silva-

Carly Cussen directs a glossy performance promo for Eyelar.&nbsp;In the video for Till You Hate Me, we see two opposing worlds collide, reflecting&nbsp;the dichotomy of emotions in the track.&nbsp;DoP Rick Joaquim creates a distinctive look for each of the worlds - the first is&nbsp;an ethereal, realistic environment, with soft lighting and a sense of calm. The other world is full of shadows, hard lighting and a gloomy, otherworldly colour palette.&nbsp;The opposing aesthetics perfectly encapsulate the themes of the concept, and pay homage to videos of the late 90's and early Noughties.&nbsp;Great work with a standout style and plenty of engaging imagery.&nbsp;

Felix Coles

Dom Strachan

Thea Dagnaud

Independent Talent Group

Carly Cussen

Kem Ekundayo

Alexa Haywood at Free Agent UK

Playmaker Films

Adam Trz

Rick Joaquim

Lisa Foo

Sam James

Michael Rock Perring

Joanna Cuper

Lauren Bell

Aimee Twist

Samuel Marr

Homespun

Tom Matthews

CHEAT

Eyelar 'Till You Hate Me' by Carly Cussen

Eyelar - till you hate me (Official Video)

Connie Constance celebrates&nbsp;friendship&nbsp;and community in the spirited promo for Heaven Takes You Home - directed by herself (under her real name Constance Power) and producer India Bradshaw.The Swedish House Mafia's beat sets the scene for a thought-provoking and engaging concept, which celebrates the diverse communities and people within London, and highlights the importance of making memories with those closet to you.&nbsp;&nbsp;The video features many of the artist's real friends and family, who have all played a big part in shaping the life she has today. And the unique viewpoint - through Power's POV - adds an intimacy to the cinematography, which elevates&nbsp;to the emotion of the visual.&nbsp;

India Bradshaw

Constance Power

FAMILIA

Alex Mcgill

Michael McDuffie

John Mouratis

Tom Wynborne

Milo Brown

James Tilyard

Ahmet Buyukcinar

Jaz Lanyero

Kareem Jarche

Beth Roberts

Nomad Editing Company

Megan Lee

Electric Theatre Collective

Dance

Swedish House Mafia and Connie Constance 'Heaven Takes You Home' by Constance Power & India Bradshaw

Swedish-House-Mafia-And-Connie-Constance-'Heaven-Takes-You-Home'-by-Constance-Power-,co-director:-India-Bradshaw

Theo Watkins directs an effervescent performance promo for Easy Life, featuring Benee.&nbsp;The video for OTT combines maximalism and nostalgia, in a visual clash that is as garish as it is amusing.&nbsp;"We set out to make an uber-saturated, 90's-style greenscreen performance video that looked like it had been found at the bottom of MTV's scuzzy VHS archive - using the term 'over-the-top' as our guiding star in pretty much all respects," explains Watkins.&nbsp;I think we can all agree that goal was achieved - and then some.&nbsp;

Lucy Bonner

Theo Watkins

James Dearden

Blindeye Films

Marco Grey

Richard Scott

Mike O'Connor

Nacho Guzman

Christos

Maya Man

Emma Regan

Dan Moran

Carrie Sutton

Indie

Easy Life ft Benee 'OTT' by Theo Watkins

Easy-Life-Ft.-Benee-'Ott'-by-Theo-Watkins

Kalina Pulit directs an effervescent time-travelling mini-blockbuster starring singer Mae Muller and DJs Billen Ted for their dance-pop anthem When You're Out.&nbsp;With the Billen Ted duo breaking free from enforced isolation to clubbing freedom courtesy of their time-travelling DeLorean - complete with Back To The Future accessories - Pulit builds a playful, all-action narrative, employing 360 camerawork to enhance the storyline, and Mae Muller's charismatic performance.It's a big breakthrough into mainstream pop videos for the director, whos work for the likes of Harry Edwards and Schafter has tended towards the more experimental. But that proves to be an advantage here as she interprets this infectious summer hit through a distinctive lens.&nbsp;&nbsp;We spoke to Kalina Pulit about the experience of making the video.[imgtoken data:1]<blockquote>We got our hands on the most accurate&nbsp;Back To The Future&nbsp;Delorean Time Machine...</blockquote>Pn: How did you get involved in the project? KP: It was one of those projects that caught my eye for several reasons. It came through Emily Rudge, an amazing EP. We’ve been meaning to work together for a while. Billen Ted guys have laid out a compelling foundation to build on within the brief. Also, the track pays homage to a classic Don’t Think I’m Not&nbsp;by Kandi, so there’s an element of reworking something nostalgic, which I found interesting.How did you develop the time-travel idea for the video? I think it’s important to make work that resonates. I imagine a lot of us daydream occasionally about time travelling - either to the past or future- especially when going through such a period of reflection as the one brought via the pandemic. The aim was to address the transition from a home rave to a club one, and we took that quite literally. The base for it came from Billen Ted and I’ve just built on top of that and developed it further.I love working with music artists that have a vision for the visual aspect of their work and this was a great opportunity for capturing the playfulness of Billen Ted duo and Mae Muller’s empowering energy.[imgtoken data:2]<blockquote>We aimed to address the transition from a home rave to a club one - we took that&nbsp;literally.</blockquote>Your directing work in videos has generally been for more leftfield artists. How did you adapt to directing a video for a pop banger? There was something about pop music bringing joy to the masses that Sia spoke about during her podcast with Louis Theroux, which has stuck with me. I felt like bringing some positive vibes into our Covid-fractured reality.Also, I like to be versatile with my work and I’m particularly interested in things I haven’t explored yet. More consideration went towards the audience on this one. I wanted to create something that would&nbsp;be cinematic, and at the same time reflect some of the trends generated on platforms such as TikTok.Linear narrative is not usually my thing, I’m more into non-linear storytelling. Working with a more commercial song required a compromise on that front. I like to layer messages in my work rather than force a certain literal interpretation, so that the viewer can take what they want from it. In this case it might be Mae’s powerful performance, Billen Ted duo being fun, the energy of a much longed-for night out and the DeLorean looking cool.And if you want to read into it more, there’s inter-dimensional time travel, duality of worlds, escapism from mundane reality, disco ball and plethora of other circles within the frame and camera style, symbolising movement and things being forever in flux.[imgtoken data:3]<blockquote>360 camera technology...&nbsp;seemed like a perfect vehicle for transitioning between the two worlds.</blockquote>Where did you find a DeLorean with proper Back To The Future tech? Could that be the original car? We were extremely lucky to get our hands on the most accurate&nbsp;Back To The Future&nbsp;Delorean Time Machine - with some of the parts used from the vehicle in the movie. Kudos to the DMND CLR production team for making that happen.I have a thing for peculiar cars - but this one was like nothing I’ve seen so far. Literally out of this world experience. The design, the details, the condition of it, the sound it made. One of the highlights of the shoot for the crew and onlookers, and rightly so.What was the thinking behind shooting some of the footage on a 360 camera? I’m always on the lookout for something that will provide a framework for storytelling and an opportunity for visual experimentation, whether that’s working with analogue film, datamoshing, CCTV cameras, projection art or 360 cameras - depending on what fits the narrative best.I was drawn to 360 camera technology as it’s still fairly new and unexplored. I was curious to see what we can do with it. Plus it seemed like a perfect vehicle for transitioning between the two worlds – the ‘current’ and the ‘club’ reality.[imgtoken data:4]What were the big challenges on the shoot - and on the production as a whole? We’ve had a really great day on set -&nbsp;lovely crew, amazing atmosphere. We worked within a very tight schedule, due to the multi-camera set up, amongst other things. I think the biggest challenge was to facilitate the environment for the 360 cameras element – as everything gets in the shot when using these. It took some meticulous planning, balanced with plenty of improvisation.What has been your biggest takeaway from making the video? The biggest takeaway from making the video is perhaps easing more into the art of relinquishing control over the final outcome and adapting to work within certain limitations, whether that be technology, time, or resources available.There’s plenty of things that turn out to be much better than intended and some that don’t work at all on projects with that level of experimentation so training that flexibility muscle and staying on course is key.

Kalina Pulit

Dijian Eccles

Radical Media

Emily Rudge

Andre Wooz

Danny Rumbelow

Arran Green

Orlando Morris

Sam Kemp

Kristof Szentgyorgyvary

Ella Violetta

Vlad Barin

Denova Media

Katie Dolan

Black Butter

Dmnd Clr

Rupert Peddle

James Loach

Lisa Laudat

Zara Ali

Ola Christian at LEVILE

Jake Hunte

Oonah Anderson

Andre Reid-McKinley

Billen Ted ft Mae Muller 'When You're Out' by Kalina Pulit

Billen Ted - When You're Out (Official Video) ft. Mae Muller

Amun conspires against the eye candy on her arm in&nbsp;Margot Bowman's&nbsp;video for Talk To Me Nice.&nbsp;Amun and her date arrive at a front door for a dinner party,&nbsp;ring the doorbell and wait patiently. So far, so normal.. But once inside, the atmosphere become hazy and hallucinogenic, a group of women with their eyes locked on the solo male. When it's time for dinner, there is a no sign of him, and Amun just so happens to cough up a men's style ring.&nbsp;Dark and sultry, the video is packed full of&nbsp;iconography, leaning&nbsp;towards the occult with the styling and props. DoP Beatriz Sastre utilises red lighting and blur effects to heighten the tension and mood of the&nbsp;setups, creating an out-of-body style experience as the camera stalks around the house. Amun's performance is confident and assured, and she jumps into the macabre role with zest.&nbsp;

Margot Bowman

Paulette Caletti

Prettybird

Juliette Larthe

Chris Murdoch

Paolo De Battista

Beatriz Sastre

Hélio Ribeiro

Jakob Gierse

Georgina Nipah

Nina Robinson

Aika Miyake

Cut+Run

Alex Gregory

The Mill

Kat Cattaneo

Hannah May

Beaumont Pritchard-James

Aristide Russo

Nina Robinson/tia Fontaine

Stefano Garbin

Alternative R&B

Amun 'Talk To Me Nice' by Margot Bowman

Amun-'Talk-To-Me-Nice'-by-Margot-Bowman

Au/Ra surrenders to a pool of sickly sweet medicine,&nbsp;in this achingly sad chamber piece by Theo Davies.The singer’s hyperreal aesthetic finds a perfect match in&nbsp;DoP Oliver Ford. The gossamer visual&nbsp;was graded in nuclear tones by upcoming colourist Jonny Thorpe, a regular Sophia Ray collaborator who set the tone on Au/Ra’s last visual, <a href="https://www.promonews.tv/videos/2018/10/19/aura-emoji-sophia-ray/55559">Emoji</a>.

Theo Davies

Alice Gilfillan

Pavilion Works

Morgan Faverty

Tom Turner

Oliver Ford

Ali Baines

Josh Tilley

Elliot Beach

Nicole Kahlani

Lucy Thomas

Jonny Thorpe

Glasssworks

Elizabeth  Doonan

Alt Pop

Alternative Pop, Electronica

Au/ra 'Medicine' by Theo Davies

Au/ra-'Medicine'-by-Theo-Davies

Murray from Easy Life and his friend take to their bed for a mammoth lie-in - a bit like&nbsp;<a href="https://en.wikipedia.org/wiki/Bed-Ins_for_Peace" target="_blank">John and Yoko&#39;s</a> but more private&nbsp;- in Greg Barth&#39;s video for the groovesome Sunday.It&#39;s a charming piece which follows up Barth&#39;s first Easy Life video for <a href="https://www.youtube.com/watch?v=-dQnXExTp2w" target="_blank">Nightmares</a>, and it would be fair to&nbsp;describe it as very pink and increasingly hairy.

Greg Barth

Vanessa Mc Donnell

Common People Films

Ramy Dance

Kerry Green

Anna Patakarina

Kate Eccarius, Benjamin Smith

Robyn Skead

Kieran Brown

Anthony Neal

Danielle Everitt

Nick Armstrong

Glassworks

Glassworks London

Ruth Minkley

Duncan Cook

Las Bandas Be Brave

John Moule

Island Records

Easy Life 'Sunday' by Greg Barth

Easy-Life-'Sunday'-by-Greg-Barth

Dir. Lx has teamed up with Crazy Cousins to create a slick&nbsp;studio-set video for Feelings, adding to his burgeoning British hiphop repertoire.&nbsp;The performance piece - featuring Yungen and M.O places the sole focus&nbsp;on the artists, with panning shots and flourescent lighting combining to create a simple yet highly stylised video.&nbsp;

Jaime Jarvis

Asst stylist

Videos featuring Jaime Jarvis

2023 (1)

2022 (4)

2021 (1)

2020 (1)

2019 (2)

2018 (3)

2017 (1)

2016 (5)

2015 (4)

2013 (2)

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