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Metronomy 'Salted Caramel Ice Cream' by Joseph Mount

Ned Botwood - 27th June 2019

Metronomy frontman Joseph Mount's second video for the band, following the recent Lately, is a dancefloor-ready comedy about gentrification and ice cream.

The visual stars Metronomy’s members as an ice cream vendor, his fluffy partner, their 80s trendy focus-group rivals, who open a rival gelato stand, and a parlour band - and all is revealed about the unlikely emergence of salted caramel ice cream.

The lighthearted, and lo-fi vibe has the cuddly artifice of little kids' TV shows like The Hoobs and The Tweenies (perhaps with a dash of peerless kids TV spoof, Don't Hug Me I'm Scared). But perhaps surprisingly, Mount cites Rammstein as the influence for his "lolathon” visual.  

“Years ago a friend of mine gave me a VHS tape of the MTV show 120 Minutes,” said Mount of the video’s inspiration. “It’s something I’d get him to do every so often as I was a bit obsessed with music TV at the time. On one particular tape was the video for ‘Sonne’ by Rammstein, I’d never seen them before and it blew my mind. This video is a sort of homage to that, but with an added story about the gentrification of ice cream parlours.”

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Ned Botwood - 27th June 2019

Tags

  • Muppets
  • Narrative
  • Performance
  • Puppets
  • Alt-Pop
  • Alternative, Indie
  • Indie pop

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Credits

Production/Creative

Director
Joseph Mount
Producer
Molly McGregor
Production Company
Executive Producer
Mayling Wong
Production Manager
Joe Browne
1st AD
Tom Wynbournenic

Camera

Director of Photography
Nic Booth
Focus Puller
Rupert Hornstein
2nd AC
Tom Carpenter

Lighting/Grip

Gaffer
Sal Gomez-lopez

Art

Art Director
Benny Casey 

Wardrobe

Wardrobe
Marion Casson
Hair
Charli Avery

Editorial

Editor
Thomas Brigden
Editing company

Grading

Colourist
Jonny Thorpe
Colour grade company
Glassworks

Commission

Commissioner
Rhian Emanuel
Label
Because Music

Ned Botwood - 27th June 2019

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