Ned Botwood - 21st June 2019

"Modern love is limitless" in this subversive, near-future video directed by Bradley&Pablo.

Charli XCX was last seen riding a space-dolphin with Diplo and Herve Pagez. And here, she continues her campaign of pop futurism. In this fragrance commercial from the year 2023, she introduces us to a young community of transgressive artists: ‘fertility nymphs’, ‘intimacy revivalists’, ‘K9 filterheads’ and ‘sea level survivalists’.

There is a welcome cameo from pop powerhouse Lizzo. Even in this untypically low-key perfomance, the singer/rapper has charisma in buckets and an enviable presence. As two agents of body positivity and allies of the queer community, she and XCX make a great match.

Bradley&Pablo's video is an amusing, affectionate slant on a commercial style pioneered by Calvin Klein. The white vests, mixed-format aesthetic, iconic CK font, and celebration of young, queer couples are straight out of Mario Sorrenti’s star-studded campaign for CK One.

PRO Credits

Credits

DirectorBradley&Pablo
ProducerRoss Levine
Director of PhotographyPablo Berron
Editing companyTenthree Editing
ColouristDave Hussey
Grading companyC03
CommissionerShadeh Smith
LabelAtlantic Records

Ned Botwood - 21st June 2019

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