MK 'Back And Forth' by Finn Keenan
Finn Keenan takes the traditional comedy dance video and twists it into a surprisingly dark place with his video for MK.
It all starts innocently enough, with a family guy making a sandwich in a revved-up quick edit style, like a normal high-energy music vid - until we realise that this quick-cut, looping, 'being in a music video' behaviour is actually a condition he has, in an otherwise normal world. And that's a terrible strain for his poor wife, desperate to find a cure for his most-upsetting ailment...
"I wanted to make a video people could really relate to. We’ve all come home to find our partners in the kitchen stuck in a dancing loop, or had to pick them up from the office because they’ve started floating. So I suppose at its core this is a video about relationships and the struggles we go through maintaining healthy ones. That, and sandwiches."
|Executive Producer||Natalie Arnett|
|1st AD||Jeff Doyle|
|Director of Photography||Eoin McLoughlin|
|Post production company||MPC London|
|Post Producer||Grace Thorpe|
|Other credits||Service Producer - John McKeown Focus Puller - Greg McGuiness Set Design- Noelle Slacke|
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