Remi Laudat reimagines '90s lad culture with women at the forefront in the video for J Grrey's For Keeps.
Etham 'Future' by Remi Laudat
At first it looks like a perfect love and a case of "happy ever after" in Remi Laudat's video for up and coming singer Etham. But the emotional tone of the song Future suggests otherwise – and then the whole truth emerges.
Laudat uses different formats, putting a home video camera in the hands of the singer and his leading actress, allowing the director to play with the perception of time, and provide an aesthetic support to the sense of longing in Etham's vocals.
“I wanted to explore the torment that Etham goes through when dealing with heartbreak," says Laudat. "Stumbling across an old DV camera, he is reminded of old memories that trigger emotions, regret and flashbacks of his ex."
|Production Company||The Graft|
|Executive Producer||Beth Montague|
|1st AD||Chris Riley|
|Director of Photography||Ahmet Husseyin|
|Art Director||Marco Turcich|
|Grading company||Smoke & Mirrors|
|Director's Representation||Carrie Sutton|
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