Bad Bad Not Good 'I Don't Know' by Will Mayer
Will Mayer turns a very tangible fear into an existential threat in his haunting video for Bad Bad Not Good.
A man sits in a car, inexorably filling up with water. When he escapes, he then find himself in another situation where rising waters could engulf him at any moment.
This not only taps into universal fears, it's a physical representation of a psychological state. And as Mayer explains below, it's drawn from his own personal experience. Shot on 35mm, on a modest budget, it's a labour of love that leaves a big impression.
"Feeling your limbs fight against the current as you desperately scan the horizon for a speck of salvation, the act of treading water. Losing a loved one is eerily reminiscent of this sensation. An overwhelming force overtakes you and despite, your best effort you can barely keep your head above the surface. Because this force, once its gotten its hold on you, never truly lets go.
"I spent the better half of a decade fighting this force - grief – off. The harder I fought the tighter its grasp became. As I said you never truly come out a victor in this battle, but eventually you meet this beast in the eyes and allow it to take you where it pleases. Only then, in that quiet moment of acceptance and humility are you free.
"This film was more or less a ballet to the five stages of grief. Denial, anger, bargaining, depression, and acceptance. Our protagonist fights the battle that we have all fought, only to come out the other side. He ends neither free nor victorious….but alive. Because overcoming grief is never about victory - it’s about perseverance."
|Director of Photography||Ian Rigby|
|Focus Puller||Allan Chavaria|
|Lead actor||Michael Piccirilli|
|Director's Representation||Stink Films|
|Other credits||Steadicam: Parker Brooks BTS: Nathaniel Regier|
Will Meyer collaborates once again with Future Islands' lead singer Samuel T. Herring - he directed the UKMVA-winning video for BadBadNotGood's I Don't Know featuring Herring in 2018 - for …
Loski and Stormzy are men on a mission - to deliver satisfaction to all sorts of women - in Joao Retorta's thoroughly enjoyable video for Flavour.
A Māori woman is reborn to fight for her culture in Francis Baker's powerful promo for KIKO.
Directing duo Bjorn Franklin and Johnny Marchetta reunite with Nick Wilson for the emotional promo for Lead Me To The Water.
Pulse Films has announced that Jocelyn Anquetil, director of acclaimed music videos for King …
SMUGGLER have announced the signing of Ebeneza Blanche to their music video roster, …
Caviar has announced the arrival of London-based director Quba Tuakli to the …
Cinelab London, one of the world's leading film laboratories, has expanded its digital services by …
Director Andrew Thomas Huang has taken to social media to bring attention what he feels is …
COMPULSORY-signed director Mitch Kalisa’s debut short film Play It Safe has won the prestigious …