Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 28th Feb 2018

William Laboury, winner of a Best Video Newcomer Award with his Bonnie Banane video at last year's UKMVAs, returns with this absorbing and ingenious video for Agar Agar, addressing the perils of VR in one of the most entertaining ways yet.

A girl – played by Garance Marillier, acclaimed young actress from French movie Raw – dons the VR glasses which takes her into a digital forest, where she becomes the magnificent dog that she pines for in her bedroom. Then the real world and its VR equivalent run in tandem, as her canine avatar runs through verdant digi-forest while she blunders blindly through her Paris neighbourhood.

It's a cool idea, and Laboury seamlessly ratchets the action up from the humourous to something more thrilling, without losing the dreaminess that matches the song. Finally, as far more feral beasts appear in the VR universe, the barriers between these two parallel worlds begins to break down...    

Credits

DirectorWilliam Laboury
Production CompanyDivision
ProducerThéo Gall
Line ProducerBéranger Petitjean
Production CoordinatorLola Burelle
Director of PhotographyRaphaël Vandenbussche
1st ADCharles Portier
Art DirectorOphélie Nicolas
Lead actorGarance Marillier
3D Animation & ModellingFreddy Clément
EditorWilliam Laboury
EditorZoe Sassier
ColouristArthur Paux
Other creditsInfographiste 3D : Freddy Clément Monteurs : William Laboury & Zoé Sassier Etalonneur : Arthur Paux

David Knight - 28th Feb 2018

Related Content

video

Bonnie Banane 'L'Appetit' by William Laboury

New Division signing William Laboury has made an auspicious debut video for Bonnie Banane - as unsettling as it is beautiful.  For a start the object of Bonnie's affections is a thing of …

David Knight - 2nd Dec 2016

video

The Chemical Brothers 'Free Yourself' by Dom&Nic

Dom&Nic are back, with another tour de force for The Chemical Brothers. And for the directors who have been making videos for the Chems for over two decades, this one for Free Yourself …

David Knight - 26 days ago

video

Au/Ra 'Emoji' by Sophia Ray

Au/Ra undergoes a shocking transformation in Sophia Ray’s video for Emoji, the concept inspired by the song's references to our social-media-centric, increasingly virtual …

Promo News - 2 months ago

Latest News

news

Locky signs to Kode Media

Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.The director of music videos for Daithí, 1000 Beasts, …

Promo News - 4 days ago

news

Huse Monfaradi joins Kode Media

Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.Having started his career at MTV in the mid 90’s working …

Promo News - 14 days ago

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 1 month ago

,