Luke Bather - 23rd June 2016

Let's not mince words here: Helmi has made an incredibly brutal video and mission statement for French rapper Ichon.

Fils de Pute – which translates as "Son of a bitch" – has a physical narrative that you certainly don't need to be fluent in French to follow. Based on the turbulent relations between police forces and people of colour worldwide, the video sees Ichon sat in a chair in a police station - chained to the floor. He's on the receiving end of a line of questioning that quickly escalates into something physical and violent. We watch on in horror as one cop brutalises Ichon whilst the other passively watches. 

We're reminded that this isn't fiction as we see names and pictures of young men such as Eric Garner and Abou Bakari Tandia, who all died while in police custody. And then, very suddenly and graphically, there's a twist in the tale.

Masterful special effects, camerawork and fight choreography really help to sell the impact of this video. A fearsome, brilliant piece of work.

PRO Credits

Credits

DirectorHelmi
ProducerClémence Cuvelier
Line ProducerMélodie Buchris
Director of PhotographyJulien Véron
EditorDelphine Genest
Post production companyHome Digital Pictures

Luke Bather - 23rd June 2016

Related Content

video

Rosalía 'Bagdad (Cap.7: Liturgia)' by Helmi

Helmi takes the reins for the latest video for Rosalía, and imagines the sadness at the heart of her song Bagdad, with a new twist on a classic metaphor of heartbreak.

David Knight - 7th Dec 2018

video

Tiga 'Bugatti' by Helmi

The minimalist electronica and deadpan wit of Tiga's Bugatti has inspired a brilliant video by Helmi - driven by the rhythms of the track, witty, sexy, and the complete opposite …

Elena Argiros - 30th Oct 2014

video

Bagarre 'Béton Armé' by Helmi

Bagarre's Béton Armé addresses the terrorist attacks on France in the past two years. Helmi's video for the track, a colourful lo-fi spoof of fashion and perfume ads, is a celebration …

David Knight - 30th Nov 2017

Latest News