BETA Welcome to the new version of Promonews. Your feedback will help us to improve it.

Cat Velez - 13th Apr 2016

Directing team AB/CD/CD have created a superbly entertaining video for French producer Breakbot's My Toy – featuring British DJ & vocalist Yasmin – which gives the classic Hollywood musical production number a sexy, Gallic-flavoured modern twist. 

The toy in question is a boy robot without a face, brought to life by a bevy of girl designers and engineers - and whisked off in an animatronic seat - shaped like a female breast. Thus the sexy retro-futurist tone is set for the rest of the video, with our awestruck robot protagonist observing a parade of attractive women as they perform an elaborate choreography including seductive cat costumes as well as aerobics and cheerleading routines.

The engineers back at the lab eventually decide upon a face which reflects his state of overwhelmed excitement. But having been primed for love with one partner, will true love prevail? Our will our boy robot be a little too human? 

Credits

DirectorAB/CD/CD
ProducerKhalid Tahar
Production CompanyPartizan
Executive ProducerStan Bertin
1st ADVincent Champagnac
Director of PhotographyMartial Schmeltz
GafferQuentin Ameziane
WardrobeXènia Gasull
EditorGopal Puntos
ColouristVincent Amor
Post production companyDigital District
Post ProducerFrançois Schmidt
LabelEd Banger / Because Music
Other creditsSet Designers : Audrey Malecot & Pierre Pell Choreography : Cathy Ematchoua Robot : Tom Migne Dance Leader : Aurélie Giboire Dancers : Magali Lange, Mélanie Gracia, Lauranne Le Porchou, Estelle Manas, Leslie Louis-Jean, Fiona Deshayes Client : Pages Jaunes Agency : Sid Lee

Cat Velez - 13th Apr 2016

Related Content

video

Franz Ferdinand 'Always Ascending' by AB/CD/CD

Franz Ferdinand reunite with AB/CD/CD for the title track from the forthcoming new album, and move to the next level.The mesmerizing video for Always Ascending showcases the band's new …

David Knight - 11 months ago

video

Franz Ferdinand 'Always Ascending' by AB/CD/CD

Franz Ferdinand reunite with AB/CD/CD for the title track from the forthcoming new album, and move to the next level.The mesmerizing video for Always Ascending showcases the band's new …

David Knight - 11 months ago

video

Panda Bear ‘Mr Noah’ by AB/CD/CD

French directing trio AB/CD/CD have long been visual adventurers, impeccably crafting mind-bending concepts into playful if not downright puzzling and remarkable videos. Their latest outing with …

Davis Silis - 6th Nov 2014

Latest News

news

Greg Barnes signs to Black Dog Films

Greg Barnes, who has directed videos for Kamaal Williams, Haus, Benny Mails and Nathaniel Ratecliff and the Night Sweats, has signed to Black Dog Films in London.With a passion for finding stories …

Promo News - 10 days ago

,