Cat Velez - 26th Jan 2016

Simon Cahn has transplanted Japanese kawaii culture into Mexico in this original video for French artist Breakbot's track 2GOOD4ME.

It captures the fast paced day-in-a-life of a young, defiant Lolita living in Tijuana, as she walks her brother to school, has a picnic with other Japanophiles, and heads to a club in the back of a lustful boy's truck. The video paints a portrait of present-day urban youth, and ends with a surreal flourish as the girl hovers over the city on her walk back home. 

Upon the video's release, Cahn explained to Dazed: “The link between Mexican and Japanese culture is weirdly very strong in Mexico. It’s very unexpected and interesting…I decided to play with this Japanese/Mexican link. All the characters are real people from Tijuana and non-professional actors.

“The video, for me, is like the 24-hour rollercoaster of emotions of a young woman; travelling abruptly from comedy to anger, from joy to pain etc. Working with a non-classic narration, I wanted to embody all these different emotions with the structure of the video echoing the feelings of someone intoxicated."

Credits

DirectorSimon Cahn
Executive ProducerElsa Rakotoson
Executive ProducerArthur Cantin
Director of PhotographyAlexis Zabe
Line ProducerGuillaume Le Gat
Post production companyReepost Paris
EditorNicolas Larrouquere
ColouristDidier Le Fouest
SoundBenzene
LabelEd Banger
Production CompanyFrenzy Paris

Cat Velez - 26th Jan 2016

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