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Breakbot '2GOOD4ME' by Simon Cahn
Simon Cahn has transplanted Japanese kawaii culture into Mexico in this original video for French artist Breakbot's track 2GOOD4ME.
It captures the fast paced day-in-a-life of a young, defiant Lolita living in Tijuana, as she walks her brother to school, has a picnic with other Japanophiles, and heads to a club in the back of a lustful boy's truck. The video paints a portrait of present-day urban youth, and ends with a surreal flourish as the girl hovers over the city on her walk back home.
Upon the video's release, Cahn explained to Dazed: “The link between Mexican and Japanese culture is weirdly very strong in Mexico. It’s very unexpected and interesting…I decided to play with this Japanese/Mexican link. All the characters are real people from Tijuana and non-professional actors.
“The video, for me, is like the 24-hour rollercoaster of emotions of a young woman; travelling abruptly from comedy to anger, from joy to pain etc. Working with a non-classic narration, I wanted to embody all these different emotions with the structure of the video echoing the feelings of someone intoxicated."
|Executive Producer||Elsa Rakotoson|
|Executive Producer||Arthur Cantin|
|Director of Photography||Alexis Zabe|
|Line Producer||Guillaume Le Gat|
|Post production company||Reepost Paris|
|Colourist||Didier Le Fouest|
|Production Company||Frenzy Paris|
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