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Peace 'Money' by Ninian Doff

Peace 'Money' by Ninian Doff

Jimmy Brown - 17th Apr 2014

Ninian Doff invites you into a world of suits, braces, boardrooms, secret handshakes and bizarre gestures in his highly watchable promo for Peace's Money.

Ninian's video is a well-cast, sharply-executed swipe at male bravado and Masonic politics. And then it takes an unexpected turn...

NINIAN DOFF: 

"I absolutely love taking something that could be silly and treating it super-seriously. The cast immediately understood this tone and nailed the serious world of competitive corporate handshakes. 

"Supple Nam choreographed the super slick handshakes, Steve Annis shot this so beautifully, Nil Tomakan styled everyone perfectly, Lucie Red worked near miracles with the art direction and then we had a lot of fun in post with Leo at Stitch and Finish fulfilling my weirder requests. James at String & Tins nailed the sound design to really ramp up the weirdness with the ending.  

"It's just one of those jobs that really came together. Even the location was a spooky find in that it fitted my script so exactly it was like someone built it for this video - 80s offices, leading to wood-panelled board rooms, and then even an underground tunnel that led to... well, I won't spoil it."

Watch 'Peace 'Money' by Ninian Doff' here

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Jimmy Brown - 17th Apr 2014

Tags

  • Choreography
  • Director's notes
  • Narrative
  • Promos
  • Surreal
  • Pop
  • Rock

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Credits

Production/Creative

Director
Ninian Doff
Producer
Rik Green
Producer
Ore Okonedo
Production Company
Executive Producer
Zak Razvi
1st AD
George Nelson

Camera

Director of Photography
Steve Annis
Focus Puller
Ahmet Husseyin
Steadicam

Lighting/Grip

Gaffer
Mark Halowina

Wardrobe

Stylist
Nil Tomakan
Make-up
Emily Bilverstone

Choreography

Choreographer
Supple Nam

Casting

Lead actor
Scott Ellis
Lead actor
Dan Dewhurst
Lead actor
Cory Peterson
Lead actor
Gary Colandro
Lead actor
Alan Groves
Lead actor
Sophie Apollonia

Editorial

Editor
Leo King
Editing company
Stitch Editing

Grading

Colourist
Julien Biard
Colour grade company
Finish

VFX

VFX
Andy Copping
Post production company
Finish
Post Producer
Cheryl Payne

Agent

Director's Representation
Joceline Gabriel

Commission

Commissioner
Lisa Foo
Label
Sony Music

Misc

Location Manager
Ben O'Farrell
Art Department
Lucie Red
Animal wrangler
Trevor Smith
Online
Andy Copping
Sound design
James Hayday
Special Thanks
Barnaby @ Panalux
Runner
Tom Wynbourne
Runner
George Garnish
Runner
Jay Burgess
Runner
Ellie Rumbold

Jimmy Brown - 17th Apr 2014

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