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Jimmy Brown - 17th Apr 2014

Ninian Doff invites you into a world of suits, braces, boardrooms, secret handshakes and bizarre gestures in his highly watchable promo for Peace's Money.

Ninian's video is a well-cast, sharply-executed swipe at male bravado and Masonic politics. And then it takes an unexpected turn...

Watch 'Peace 'Money' by Ninian Doff' here

NINIAN DOFF: 

"I absolutely love taking something that could be silly and treating it super-seriously. The cast immediately understood this tone and nailed the serious world of competitive corporate handshakes. 

"Supple Nam choreographed the super slick handshakes, Steve Annis shot this so beautifully, Nil Tomakan styled everyone perfectly, Lucie Red worked near miracles with the art direction and then we had a lot of fun in post with Leo at Stitch and Finish fulfilling my weirder requests. James at String & Tins nailed the sound design to really ramp up the weirdness with the ending.  

"It's just one of those jobs that really came together. Even the location was a spooky find in that it fitted my script so exactly it was like someone built it for this video - 80s offices, leading to wood-panelled board rooms, and then even an underground tunnel that led to... well, I won't spoil it."

Credits

DirectorNinian Doff
Production CompanyPulse Films
ProducerRik Green
ProducerOre Okonedo
Executive ProducerZak Razvi
ChoreographerSupple Nam
1st ADGeorge Nelson
Director of PhotographySteve Annis
Focus PullerAhmet Husseyin
SteadicamThomas English
GafferMark Halowina
Location ManagerBen O'Farrell
Art DepartmentLucie Red
Make-upEmily Bilverstone
StylistNil Tomakan
Animal wranglerTrevor Smith
EditorLeo King
Editing companyStitch Editing
Post ProducerCheryl Payne
Post production companyFinish
ColouristJulien Biard
Grading companyFinish
VFXAndy Copping
OnlineAndy Copping
Sound designJames Hayday
Lead actorScott Ellis
Lead actorDan Dewhurst
Lead actorCory Peterson
Lead actorGary Colandro
Lead actorAlan Groves
Lead actorSophie Apollonia
Special ThanksBarnaby @ Panalux
Director's RepresentationJoceline Gabriel
RunnerTom Wynbourne
RunnerGeorge Garnish
RunnerJay Burgess
RunnerEllie Rumbold
LabelSony Music
CommissionerLisa Foo

Jimmy Brown - 17th Apr 2014

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