Lewis Cater directs a darkly cinematic promo for American metal band Sleep Theory. 

The video for Giving In follows frontman Cullen Moore as he becomes trapped in an endless cycle of burying himself alive; a physical manifestation of the relentless battle with addiction. Cullen attacks and buries another version of himself, only to claw his way back to the surface and begin again. 

Serving as a haunting visual metaphor for the exhausting, inescapable nature of addiction, it's a singular vision that perfectly encapsulates the themes of the track.