Matthew Dillon Cohen directs a charming promo for LA-based band Junior Varsity - and features in the video himself, as band frontman Greg Varteresian enthusiastically pitches an idea for a video to Matthew for their new single.

The only issue is, Greg wants to pack a bar with 2000 people. And we all know what a tall order that can be. So the song Radio begins with with the band performing - to a handful of fans in downtown LA. 

Things are not going well. But hang on... what if a DJ in Seoul starts playing Radio on the radio? All of a sudden we find the song has found its audience.  

Shot between the US and Seoul, this is a breezy, absorbing visual with plenty of character, celebrating culture, music, and the long-lasting effect of a good song - when it gets on the radio.