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FLO 'Don't Break Her Heart' by Troy Roscoe

Rob Ulitski - 11th June 2026

Girlgroup champions FLO go undercover in their latest action-packed outing with Troy Roscoe.

The video for Don't Break Her Heart features Jorja, Renee and Stella as private investigators, tracking down the unfaithful partner of a girlfriend around London, in a series of fast-moving vignettes that involves the girls' taking various jobs to get close to their target - and a fair amount of stalking.

It's another very watchable, fun-filled showcase for the trio who are updating the Noughties girlgroup template, anchored by FLO's antics and Roscoe's skill at delivering tight, narrative concepts - rivalling their excellent collaboration on In My Bag eighteen months ago.  

"It’s always a pleasure working with the girls," explains Troy Roscoe. "They’re genuine superstars and bring an incredible amount of energy to every setup - which makes even the most demanding shoot days enjoyable.

"This video was an ambitious one, with eight different setups, two unit moves, and a huge amount to capture across just two days. In all honesty, it was probably more than we should have attempted, but everyone embraced the challenge and worked at an incredible pace.

"Thanks to the hard work of the entire cast and crew, we managed to pull it off, creating a video that feels dynamic, emotional, and packed with memorable moments."
 

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Rob Ulitski - 11th June 2026

Tags

  • Comedy
  • Director's notes
  • Pop
  • Performance
  • Narrative
  • Private Investigator
  • Ambitious

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Credits

Production/Creative

Director
Troy Roscoe
Producer
Micheal Newton
Production Company
The Ntwrk Online Ltd
Executive Producer
Marisa Garner
Executive Producer
Micheal Newton
Production Manager
Georgia Rae Sterling-Grant
1st AD
Elsa Grace Collingwood
Prod Co-ord
Andre Mason, PA

Camera

Director of Photography
Luke C Harper
Focus Puller
Sam Harding
2nd AC
Elysia Hickery
Steadicam
Austin J Phillips
Camera Trainee
Elio Dai Lago, DIT

Lighting/Grip

Gaffer
Harrison Newman
Key Grip
Vis Sopjani
Sparks
Anna Lower, Alex Magill, Peter Twitchen, Mark Haely

Art

Art Director
Joe Munroe
Production designer
L
Art Assist
Josh Hooper, Jack Savage, Nicolas Middleton, William Munroe Megan Russell, Oryna Stetsenko

Choreography

Choreographer
Asantewa Aboah

Editorial

Editor
John Holloway
Editing company
Edit Egg

Grading

Colour Producer
Charlie Morris
Colourist
Megan Lee
Colour grade company
Harbor

Agent

Director's Representation

Commission

Commissioner
Dan Curwin
Label
EMI
Creative Director
Ana Boaretto, Caira Pardo, Marketing

Rob Ulitski - 11th June 2026

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