FLO 'Don't Break Her Heart' by Troy Roscoe
Rob Ulitski - 11th June 2026
Girlgroup champions FLO go undercover in their latest action-packed outing with Troy Roscoe.
The video for Don't Break Her Heart features Jorja, Renee and Stella as private investigators, tracking down the unfaithful partner of a girlfriend around London, in a series of fast-moving vignettes that involves the girls' taking various jobs to get close to their target - and a fair amount of stalking.
It's another very watchable, fun-filled showcase for the trio who are updating the Noughties girlgroup template, anchored by FLO's antics and Roscoe's skill at delivering tight, narrative concepts - rivalling their excellent collaboration on In My Bag eighteen months ago.
"It’s always a pleasure working with the girls," explains Troy Roscoe. "They’re genuine superstars and bring an incredible amount of energy to every setup - which makes even the most demanding shoot days enjoyable.
"This video was an ambitious one, with eight different setups, two unit moves, and a huge amount to capture across just two days. In all honesty, it was probably more than we should have attempted, but everyone embraced the challenge and worked at an incredible pace.
"Thanks to the hard work of the entire cast and crew, we managed to pull it off, creating a video that feels dynamic, emotional, and packed with memorable moments."
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Credits
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Production/Creative
- Director
- Troy Roscoe
- Producer
- Production Company
- Executive Producer
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
- Steadicam
Lighting/Grip
- Gaffer
- Key Grip
Art
- Art Director
- Production designer
Wardrobe
- Stylist
- Hair
- Make-up
- Make-up
- Make-up
Choreography
- Choreographer
Editorial
- Editor
- Editing company
Grading
- Colour Producer
- Colourist
- Colour grade company
VFX
- VFX
Agent
- Director's Representation
- OK
Commission
- Commissioner
- Label
Rob Ulitski - 11th June 2026