Park Hyo Shin ‘AE’ by Ramez Silyan

Promonews - 16th Apr 2026
Ramez Silyan's video for South Korean singer Park Hyo Shin is a meditation on modern life, through the journey of a wandering silver balloon. And it's very impressive - a pocket nostalgic epic.
From the moment a little girl allows the balloon to fly away during a car journey, we're moving through a series of vignettes with a varied cast of characters in different key life moments - some where Park Hyo Shin is performing the song AE - the drifting silver balloon threading each unique story together.
Filmed in Argentina, it's beautifully done. As the silver balloon loses its Park introduces his own smiley face balloon and it builds to a tremendous climax.
The cumulative effect, with the soundtrack of this old school sentimental ballad from one of South Korea's old school pop stars, is to generate sheer emotion. So be warned, watch this and you may end up with tears streaming down your face without quite knowing why.
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Promonews - 16th Apr 2026
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Credits
Production/Creative
- Director
- Ramez Silyan
- Line Producer
- Katia Schneider
- Production Company
- SF
- Service Company
- 24/7 (Argentina)
- Executive Producer
- Daniel Bergman
- Executive Producer
- Balint Seres
- Service Co Exec Producer
- Nati Martin
- Production Manager
- Maria Fernanda Suarez
- 1st AD
- Federico Scarpelli
- Production Coordinator
- Julian Magallon
- Unit Manager
- Sebastian Rodriguez
- PAs
- Daniela Maria Bechelli Añasco, Leonel Ferraro, Juan Fernandez, Gonzalo Castro, Hernan Salazar, Marianela Ochoa, Santiago Schiavo
- Chaperone
- Ariel Leonardo Barriviera
- 2nd AD
- Maria Fernanda Ceballos, Sofia Rocha
- Location Manager
- Alejandro Luis Bresciani
- Location Assistant
- Pablo Javier Trigo
- Production Partner
- Amazing People
- Executive Producer
- Albert Park
- Head Of Production
- Mina Choe
Camera
- Director of Photography
- Madison Mckamey
- Director of Photography
- Bobby Pavlovsky
- 1st AC
- Maria Laura Iezzi
- 2nd AC
- Maria Cecilia Bejarano
- Loader
- Florencia Calderon Bugallo
- VTR
- Mariela Guirlli
- Video Assistant
- Theo Jaroslavsky
Lighting/Grip
- Gaffer
- Juan Pablo Redolfi
- Best Boy Electric
- Sergio Adrian Piñeyro
- SLT
- Gabriel Dario Barrera, Sergio Centeno, Cristian Arroyo, Catriel Ferchero, Carlos Rzeznik
- Key Grip
- Santiago Abate
- Best Boy Grip
- Ruben Sebastian Bejarano
- Grip
- Pablo Ernesto Bejarano, Nahuel Tolosa, Marcelo Battipaglia, Nicolas Petroli, Enrique Velez
Art
- Production designer
- Valentina Luppino
- Art Director
- Julieta Urri
- Art Assist.
- Mercedes Olivera, Sofia Benseñor
- Prop Master
- Juan Rafael Enriquez, Andres Lehmann
- Props Assist.
- Dario Gabriel Gomez, Fabian Enriquez, Maximiliano Cantos
- Art PA
- Roberto Orellano, Mauro Acosta, Serafin Ruax
Wardrobe
- Stylist
- Marina Claypole
- Hair & Make-up
- Maria Ines Brizuela
- Wardrobe Assistant
- Martina Campos, Manuela Dazzi, Maria Bayugar
- HMU Assistant
- Daniela Perez
Casting
- Cast
- Selva Lione, Tiziana Antonioli, Ivo Sosa, Karol Reyna, Jazmin Villar, Mariano Sacco, Tomas Angeleri, Ana Goldemberg, Angelina Bisutti, Martina Dramis, Alejo Ugarnes Lastra, Orestes Katorosz, Alejandro Suszko Scott, Ludmila Plastino, Bárbara Caro, Pilar Tarche.
Editorial
- Editor
- Michael Rees
- Editor
- Ramez Silyan
Grading
- Colourist
- Kaitlyn Battistelli
- Colour grade company
- Ethos Studio
VFX
- VFX
- Max Colt
- Beauty
- Seoungin Park
Commission
- Executive Creative Director
- Jaehyeok Jang
- Visual Production
- Chanhyung Choi, Chaeseon Jeong
- Stylist
- Gee Eun
- Hair
- Mujin Choi
- Makeup
- Junsung Lee
- BTS
- Deokjung Kim
Misc
- Publicity
- Valentina Tarelli
Promonews - 16th Apr 2026