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Park Hyo Shin ‘AE’ by Ramez Silyan

Promonews - 16th Apr 2026

Ramez Silyan's video for South Korean singer Park Hyo Shin is a meditation on modern life, through the journey of a wandering silver balloon. And it's very impressive - a pocket nostalgic epic.

From the moment a little girl allows the balloon to fly away during a car journey, we're moving through a series of vignettes with a varied cast of characters in different key life moments - some where Park Hyo Shin is performing the song AE - the drifting silver balloon threading each unique story together.

Filmed in Argentina, it's beautifully done. As the silver balloon loses its Park introduces his own smiley face balloon and it builds to a tremendous climax.

The cumulative effect, with the soundtrack of this old school sentimental ballad from one of South Korea's old school pop stars, is to generate sheer emotion. So be warned, watch this and you may end up with tears streaming down your face without quite knowing why.

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Promonews - 16th Apr 2026

Tags

  • Narrative
  • Pick of the Day
  • Performance
  • Pop
  • Balloon

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Credits

Production/Creative

Director
Ramez Silyan
Line Producer
Katia Schneider
Production Company
Service Company
24/7 (Argentina)
Executive Producer
Daniel Bergman
Executive Producer
Balint Seres
Service Co Exec Producer
Nati Martin
Production Manager
Maria Fernanda Suarez
1st AD
Federico Scarpelli
Production Coordinator
Julian Magallon
Unit Manager
Sebastian Rodriguez
PAs
Daniela Maria Bechelli Añasco, Leonel Ferraro, Juan Fernandez, Gonzalo Castro, Hernan Salazar, Marianela Ochoa, Santiago Schiavo
Chaperone
Ariel Leonardo Barriviera
2nd AD
Maria Fernanda Ceballos, Sofia Rocha
Location Manager
Alejandro Luis Bresciani
Location Assistant
Pablo Javier Trigo
Production Partner
Amazing People
Executive Producer
Albert Park
Head Of Production
Mina Choe

Camera

Director of Photography
Madison Mckamey
Director of Photography
Bobby Pavlovsky
1st AC
Maria Laura Iezzi
2nd AC
Maria Cecilia Bejarano
Loader
Florencia Calderon Bugallo
VTR
Mariela Guirlli
Video Assistant
Theo Jaroslavsky

Lighting/Grip

Gaffer
Juan Pablo Redolfi
Best Boy Electric
Sergio Adrian Piñeyro
SLT
Gabriel Dario Barrera, Sergio Centeno, Cristian Arroyo, Catriel Ferchero, Carlos Rzeznik
Key Grip
Santiago Abate
Best Boy Grip
Ruben Sebastian Bejarano
Grip
Pablo Ernesto Bejarano, Nahuel Tolosa, Marcelo Battipaglia, Nicolas Petroli, Enrique Velez

Art

Production designer
Valentina Luppino
Art Director
Julieta Urri
Art Assist.
Mercedes Olivera, Sofia Benseñor
Prop Master
Juan Rafael Enriquez, Andres Lehmann
Props Assist.
Dario Gabriel Gomez, Fabian Enriquez, Maximiliano Cantos
Art PA
Roberto Orellano, Mauro Acosta, Serafin Ruax

Wardrobe

Stylist
Marina Claypole
Hair & Make-up
Maria Ines Brizuela
Wardrobe Assistant
Martina Campos, Manuela Dazzi, Maria Bayugar
HMU Assistant
Daniela Perez

Casting

Cast
Selva Lione, Tiziana Antonioli, Ivo Sosa, Karol Reyna, Jazmin Villar, Mariano Sacco, Tomas Angeleri, Ana Goldemberg, Angelina Bisutti, Martina Dramis, Alejo Ugarnes Lastra, Orestes Katorosz, Alejandro Suszko Scott, Ludmila Plastino, Bárbara Caro, Pilar Tarche.

Editorial

Editor
Michael Rees
Editor
Ramez Silyan

Grading

Colourist
Kaitlyn Battistelli
Colour grade company
Ethos Studio

VFX

VFX
Max Colt
Beauty
Seoungin Park

Commission

Executive Creative Director
Jaehyeok Jang
Visual Production
Chanhyung Choi, Chaeseon Jeong
Stylist
Gee Eun
Hair
Mujin Choi
Makeup
Junsung Lee
BTS
Deokjung Kim

Misc

Publicity
Valentina Tarelli

Promonews - 16th Apr 2026

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