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Say Now 'Supermarket' by Douglas Reddan

Rob Ulitski - 24th Mar 2026

Douglas Reddan is back for another feisty outing with Say Now, tapping into the girls' everyday frustrations in their now familiar full-on, highly colourful and dance-friendly fashion. 

The video for Supermarket perfectly captures the feeling of having a minor emotional meltdown in public, following the girls on a mundane grocery run while they agonise over text messages and relationship drama.

Interwoven with fun choreography, dazzling performance vignettes and a comically apathetic cashier, it's a fun-filled promo bursting with energy and personality. Lovely work.

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Rob Ulitski - 24th Mar 2026

Tags

  • Pop
  • Performance
  • Dazzling
  • Vignette
  • Dance
  • Choreography
  • Relationship

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Credits

Production/Creative

Director
Douglas Reddan
Producer
Zoe Gunn
Production Company
Shotgunn Productions
1st AD
Yaz Evans
Production Assistant
Lilli Rio MacMonagle

Camera

Director of Photography
Tobi Kenneth
Focus Puller
Flynn Dennison
2nd AC
Antoine Law

Lighting/Grip

Gaffer
Jed Clist
Spark
Beau Wilkinson

Art

Production designer
Flo Webb
Art Assist
Emily Leggett // Art Assist

Wardrobe

Stylist
Tio
Hair
Ashley-Michael Graham
Make-up
Noemie Adebiyi
Say Now Stylist Assistant
Lara Sandres // Seamstress

Choreography

Choreographer
Zacc Milne
Choreographer Assist
Paul Tyrrell

Casting

Dancer
Jessy Damen // Dancer

Editorial

Editor
Douglas Reddan
Sound Design
Cam Evans

Grading

Colourist
Chris Bell

VFX

Graphics/Motion Design
Lee Gregory

Agent

Director's Representation

Commission

Commissioner

Rob Ulitski - 24th Mar 2026

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