Maxim Kelly delivers the next instalment of his creative collaboration with Archive.

The AI-generated video for Wake Up Strange is an Americana-infused trip through the surreality of life and excess, presenting a cinematic narrative tinged with a haunting undercurrent. It's 

Playing into the uncanny valley nature of it all - both highly convincing visually yet also dreamlike and ludicrous - this follows Kelly's video for the eclectic London-based band's Look At Us (also from forthcoming album Glass Minds) and it's another collaboration raising questions about AI and its place in the music video production process.