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Archive 'Wake Up Strange' by Maxim Kelly

Rob Ulitski - 26th Nov 2025

Maxim Kelly delivers the next instalment of his creative collaboration with Archive.

The AI-generated video for Wake Up Strange is an Americana-infused trip through the surreality of life and excess, presenting a cinematic narrative tinged with a haunting undercurrent. It's 

Playing into the uncanny valley nature of it all - both highly convincing visually yet also dreamlike and ludicrous - this follows Kelly's video for the eclectic London-based band's Look At Us (also from forthcoming album Glass Minds) and it's another collaboration raising questions about AI and its place in the music video production process. 

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Rob Ulitski - 26th Nov 2025

Tags

  • Alternative
  • Rock
  • AI
  • Generative AI
  • Americana
  • Surreal
  • Collaboration
  • Haunting

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Credits

Production/Creative

Director
Maxim Kelly
Production Company

Editorial

Editor

Agent

Director's Representation

Commission

Commissioner
John Moule

Rob Ulitski - 26th Nov 2025

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