Girli is haunted by overwhelming emotions, in Kassandra Powell's promo for Imposter Syndrome. We see Girli in an American-style diner, where every other customer appears to be giving her the evil eye. She hallucinates a surreal barrage of mocking looks and angry stares. Surrounded by a judgemental mob in the restaurant, she breaks out, only to become part of another mob, of angry group protesters.“We wanted to create a combination of aesthetics taking inspiration from Americana & Wes Anderson," says Powell.Casting from Girli's fanbase (Pinkies), the creative team were lucky enough to get a crowd of excited extras to hold placards in the protest scene, which adds a lot of production value to the project.

Calum Macdiarmid directs a cinematic promo for Jake Shears, inspired by the rich Americana of the Coen Brothers and Tarantino. The video for Too Much Music see the former Scissor Sisters frontman trading glances with a pair of strangers, before sharing a series of interconnected vignettes with each of them, in an arcade, motel and out on the street. The drama heats up in the manner of a glossy Hollywood neo-noir - and then we discover there is a twist in this glossily mounted storyline. The vibrant colours and slick styling certainly pay homage to cinema itself, and Jake Shears' captivating persona works perfectly with the concept.

B2 direct a breezy, nostalgic promo for Izzy Bizu's tribute to a classic British sports car, MG. Exuding Americana and late 70's aesthetics, B2 focus on the journey, a thrill-ride where Izzy and her man stop off at some characteristic spots - including a diner and old fashioned gas station.The creative team have redressed a handful of UK locations to look as if they were shot Stateside - no easy feat, and testament to some excellent art direction from Sasha Webster. And of course, it takes place mostly in the front seat of an MG car - keeping the namesake of the track front and centre. An ambitious concept with great execution and a feelgood vibe.

Betsy introduces her unique vocal talents and style in this video for her track Lost And Found, directed by Can Evgin.The Welsh vocalist sings confidently from an empty race car track in this Americana-influenced performance portrait piece. Inflatable palm trees, leopard print outfits, a strong Marilyn Monroe look, and abandoned lots full of old relics place her in a no-mans-land space, making us wonder if she feels lost or found in her surroundings.

Emil Nava and Ellie Goulding have joined forces for On My Mind, which sees the singer tearing up Las Vegas on horseback in an Americana-style story of revenge.Shot in classic locations such as vintage hair salons, hotels, trailor parks and casinos, Goulding continues the current pop star fascination with the Lana del Rey-esque damsel of the American West. When her affair with a wealthy casino owner turns sour, Ellie rides her steed into the short-tempered man's place of work to make sure she gets her money's worth.