B2 direct a breezy, nostalgic promo for Izzy Bizu's tribute to a classic British sports car, MG. Exuding Americana and late 70's aesthetics, B2 focus on the journey, a thrill-ride where Izzy and her man stop off at some characteristic spots - including a diner and old fashioned gas station.The creative team have redressed a handful of UK locations to look as if they were shot Stateside - no easy feat, and testament to some excellent art direction from Sasha Webster. And of course, it takes place mostly in the front seat of an MG car - keeping the namesake of the track front and centre. An ambitious concept with great execution and a feelgood vibe.
Rob Ulitski - 21st Oct 2020