Days before this year's UK Music Video Awards, celebrating all the outstanding creativity that makes it an enduring and important artform, comes a video shows exactly why its still vibrant, why it must be cherished, as Nicolás Méndez introduces the next era of Rosalía. It's a brilliant and inspiring clash of the mundane and the surreal.

The video for Berghain (the lead single from her highly anticipated new album Lux) features the Spanish singer moving through her normal day. And whilst cleaning and ironing in her apartment, walking along the street, and travelling on a bus, she is always shadowed and surrounded by a full orchestra.

Méndez takes us into a world that is still recognisably Rosalîa - as expressed in numerous videos, including the classics he has directed for Malamente, TKN and more. But her new musical direction, with orchestra, elements of opera, the experimentation that sees her involve Bjork and Yves Tumor, has become the path to employ this wonderful device.

In a way, its simple. Crucially, its beautifully executed, with peerless attention to detail, in terms of production and with the bare traces of a narrative, involving a piece of jewellry, which leads us back to explore it again and again.

Meanwhile Méndez takes it to the next level. Returning home, as Bjork starts singing, Rosalia's apartment has become a Snow White-esque interior forest, with creatures. An elevation to full-on fantasy. There's humour, and playfulness - and like all good fairytales, a frisson of horror.

Shot in Warsaw, CANADA's Nicolas Méndez makes us feel we are in the centre of old Europe, full of history and where a lot of magic is also possible. It's a beautiful way to introduce Rosalia's experimentation in classical music. Méndez is a master of this artform and he makes every frame significant. He has made a classic.