Sugababes 'Shook' by Dora Paphides
Rob Ulitski - 22nd July 2025
Dora Paphides brings the Noughties vibe in this evocative performance promo for Sugababes.
The video for Shook blends slick performances by Mutya, Keisha and Siobhan with frantic lo-fi snapshots of city streets - and a starring role for a big white truck emblazoned with the Sugababes logo.
"At the centre of this chaos is one iconic image: a towering white delivery truck, branded boldly with SUGABABES," explains Dora. "It’s more than a prop — it’s a symbol. A moving monument to the band being cemented as icons. This truck barrels through the video like the band themselves: unmissable, larger-than-life, and impossible to ignore."
It's all brought together in a super-fast edit to reflect the feeling of being completely Shook by this latest banger by the 'Babes.
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Credits
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Production/Creative
- Director
- Dora Paphides
- Producer
- Production Company
- K
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
- Key Grip
Art
- Production designer
Wardrobe
- Stylist
- Stylist
- Hair
- Hair
- Hair
- Make-up
- Make-up
Choreography
- Movement Director
Editorial
- Editor
Grading
- Colourist
- Colour grade company
Agent
- Director's Representation
- M
Rob Ulitski - 22nd July 2025