Rebekah B Creative returns to music videos, with this breezy promo for rising pop/R&B artist Owen Saward, who yearns to convince a work colleague that she's with the wrong guy. 

Boasting a strong blue-orange colour palette and laidback performance setups, the video for He Won't pays homage to music videos of the early Noughties, with a contemporary edge. 

"Slow jam music videos from the 2000’s are really the videos I grew up on, so it was important to me get it right," explains Rebekah. 

"I wanted to weave the features of that era into the fabric of the video. Super-slow motion, extreme angles, the golden grade and teal accent lighting were at the center of that look. So you’ll see all of that in this video."

She adds that Owen Saward also delivered strongly on the theme of the song through the narrative in the video, and that contributes greatly to its success.

"Owen has a history in acting and performance and that made all the difference on the shoot day and really reads on camera."