Harry Law pays homage to classic performance videos in his promo for 5 Seconds Of Summer. Drawing inspiration from pop rock videos of the 90’s and early 00’s - from artists such as Oasis, Red Hot Chilli Peppers and The All-American Rejects - the video for Me, Myself & I takes place in a dimly lit warehouse, with a motion control camera seamlessly cutting around the different personalities of each band member. The video forms a part of the Australian pop outfit's new vision, which is being conceptualised with a number of other creatives across the board, including creative director Tyler Serebreni.“Me Myself & I has such an iconic energy to it, getting to capture that feeling visually while the band was on a global world tour was so incredible, it gave us so much to play with," says Serebreni. "We wanted to put a twist on a performance video, focusing on technology while keeping the aesthetic and inspiration of so many iconic early 2000s performance videos, but still grounded and in line with our album campaign."Harry [Law] helped us bring this vision to life perfectly, complex in its simplicity, highlighting the individuality and style of the guys."

Directing team Racer direct a vibrant multiformat visual for Artemas. The video for Real Life is saturated and nostalgic, evoking carefree early Noughties vibes with a playful and breezy aesthetic. Interweaving DV footage and animated assets, the video balances an anachronistic approach with a fresh perspective."The track reminded us of songs you would hear from early 2000s grunge bands when we were kids," say Racer. "So it was important to us to create a nostalgic world for Artemas and his friends to hang out in."The directors know their source material well, and it shows in the final project, which feels like it could have been plucked right from MTV back in the day.