Harry Law pays homage to classic performance videos in his promo for 5 Seconds Of Summer. Drawing inspiration from pop rock videos of the 90’s and early 00’s - from artists such as Oasis, Red Hot Chilli Peppers and The All-American Rejects - the video for Me, Myself & I takes place in a dimly lit warehouse, with a motion control camera seamlessly cutting around the different personalities of each band member. The video forms a part of the Australian pop outfit's new vision, which is being conceptualised with a number of other creatives across the board, including creative director Tyler Serebreni.“Me Myself & I has such an iconic energy to it, getting to capture that feeling visually while the band was on a global world tour was so incredible, it gave us so much to play with," says Serebreni. "We wanted to put a twist on a performance video, focusing on technology while keeping the aesthetic and inspiration of so many iconic early 2000s performance videos, but still grounded and in line with our album campaign."Harry [Law] helped us bring this vision to life perfectly, complex in its simplicity, highlighting the individuality and style of the guys."
Rob Ulitski - 2 months ago