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Wolf Alice 'Bloom Baby Bloom' by Colin Solal Cardo

David Knight - 20th May 2025

Wolf Alice return with their first new music in three years and a video to defy expectations from Colin Solal Cardo - a musical theatre showstopper, inspired by Bob Fosse, choreographed by Ryan Heffington.

In the video for Bloom Baby Bloom, Solal Cardo sets the band's full-on rock 'n roll performance of the lead-off track from new album The Clearing within a dance rehearsal studio packed with dancers. From the maelstrom of bodies and activity, lead singer Ellie Rowsell emerges as both rock band frontwoman and integrated member of the 20 strong company of dancers.

The result is sensational - a relatively straightforward set-up that's orchestrated to perfection by Solal Cardo and his choreographer-accomplice Heffington, through colour, movement and sheer personality. And as the band move into serious rock territory with the track, this is an adrenalin-shot of a visual that feels counter-intuitive - and a triumph.

The influences are clear - particularly the Bob Fosse biopic (in all but name) All That Jazz and his various contributions to musicals. There's also the nods to various Fosse-influenced productions in the 70s that brought rock music together with the musical, including Fame

Ultimately, Colin Solal Cardo and Ryan Heffington have paid due homage but also made the Wolf Alice completely fresh.

They have brought together are a cast of dancers who offer individual personality as well as collective brilliance to the piece. And above all it's the performance by the now raven-haired Ellie Rowsell that is a revelation. That's five stars. A very exciting introduction to the new album. 

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David Knight - 20th May 2025

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  • Choreography
  • Pick of the Day
  • Performance
  • Rock

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Credits

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Production/Creative

Director
Colin Solal Cardo
Producer
Biba Thomas
Producer
Kitty Wordsworth
Production Company
Executive Producer
Production Manager
Tilly Gerrard
1st AD
Ali Copland
Production Assistant
Ella Thomas @ellawthomas
2nd AD
John Robinson
3rd AD
Perdi Ogbourne
Runners
Asia Ahmed, Sergi Fiddes, Joe Heap

Camera

Director of Photography
Jeremy Valender
1st AC
Mark Gee
2nd AC
Jack Ainsworth @jack_obyrne_ainsworth
Camera Trainee
Iman Ahmed

Lighting/Grip

Gaffer
Greg Probert
Key Grip
Bobby Brown

Art

Art Director
Henry Hawksworth
Production designer
Samuel Overs

Wardrobe

Stylist (Artist)
Gary David Moore
Make-up (Artist)
Anna Payne
Costume designer
Lucy James

Choreography

Choreographer
Ryan Heffington

Commission

Commissioner
Michael Lewin
Label
Columbia Records
Marketing
Polly Withington
Director of Visual Content
Kat Cattaneo

Misc

Hair & Make-up (Cast)
Dasha Taivas

David Knight - 20th May 2025

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