Rich Brian lives life in isolation, in the promo for Little Ray Of Light - the first in Jared Hogan's series for songs from the Indonesian rapper's new album Where Is My Head?

Under the watchful eye of CCTV cameras, we open in a world that looks much like ours, whilst Brian spins on a roundabout. 

Pulling out, we notice the artificial boundaries enveloping this space, the naturalistic elements clashing with artificial intention. This is a The Truman Show situation.

With a gritty, dystopian aesthetic and an otherworldly feel throughout, the pensive concept is elevated by lingering, mysterious camerawork and an uncanny vibe.