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JADE 'FUFN' by Lucrecia

Rob Ulitski - 20th Mar 2025

Reality and fantasy collide in Lucrecia's dazzling promo for JADE. 

FUFN continues JADE's conceptual narrative for this era - exploring the darker side of fame through irreverent, offbeat imagery and intimate storytelling. 

We see JADE with her on-screen partner, attending the Nick Grimshaw-hosted premiere of a film she is in, building layers of different characterisations whilst paying homage to her previous iterations. 

With a heavily surreal vibe, the video features an audience with their faces twisted in evil grins (reminiscent of Philipp Stölzl's 2003 video for Evanescence's Going Under) and stunning visual effects throughout. 

It's a blockbuster epic and a very welcome return to music videos for Lucrecia, who has been a pioneering creative in presenting the darker impulses of pop stars, from Ashnikko to Bree Runway.

And could a superhero film be on the cards for JADE in the near future? Given the breadth of characters she's played in her debut era, it wouldn't be a far stretch to suggest so. 

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Rob Ulitski - 20th Mar 2025

Tags

  • Pop
  • Performance
  • VFX
  • Wirework
  • Debut
  • Characterisation
  • Audience

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Credits

Featured here in the credits?

Production/Creative

Director
Lucrecia
Producer
Two Happy
Head Of Production
Fiona Bamford-Phillips
Production Company
Executive Producer
Emily Rudge
1st AD
James Dyer

Camera

Director of Photography
Natasha Duursma

Wardrobe

Artist Stylists
Zack Tate & Jamie McFarland
Artist Seamstress
Su Haines
Artist Make-up Artist
Grace Ellington
Artist Hair Stylist
Vodka
Artist Hair Stylist Assistant
Louis Driver
Artist Nail Artist
Stephanie Staunton

Choreography

Choreographer
Blake John Wood

Casting

Casting

Editorial

Editor
Ross Hallard
Editing company

Grading

Colourist
Luke Morrison
Colour grade company

Agent

Director's Representation

Rob Ulitski - 20th Mar 2025

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