Directing duo Deadhorses direct a salacious, satirical social promo for Jade Thirwall's solo career announcement.The video, titled The Jade Room, contains a hyperactive medley of social media posts, captured in a feverish way, which builds to a climactic reveal - that Jade herself was behind a viral fan account on social media. At only fifty seconds long, it's a quickfire dive into the artist's fandom, presented in a satirical, social-first way... and it's brilliantly effective. "Conceptually, we were inspired by how dramatically engaged and active Jade’s fan base are and wanted to deliver a satisfying, rug-pulling payload for the fans after the insane hype surrounding her debut project," the directing duo explain."Fans were agitated with excitement bordering on the obsessive as they demanded relentlessly that she release her music as soon as possible. We were fascinated by the chance to explore the worlds of ‘Stans’ or extreme fan online culture and the recent emergence of ‘tik-tok bedroom sleuth’ culture, ushering in a new wave of rampant fandom."

Felix Scheynius directs Swedish artist Prof. Stranger's debut music video. The video for Time With Me explores the artist's story almost like a coming of age, starting where it all began in Skarpnäck, a small suburb in Stockholm.Featuring a cast of real friends and family members, the video takes viewers through a fluid montage of dreamy vignettes, effortlessly cinematic and absorbing. Elevated by some seamless VFX work at the end, it's a brilliant introduction to the artist and his visual world, perfectly executed by Scheynius and team.

Peter Haueis directs an offbeat black and white film for German cinematic music project The Offline, imbued with the experimental spirit of New Wave and No Wave cinema. Haueis helms an absorbing piece of purist old school cinema - with elements of absurd humour, film noir, and silent comedy - for the jazzy instrumental La Mission Commence, set on a deserted beach. Felix Müller - the composer and photographer behind The Offline - lands ashore and begins to get in the mood to be creative. But he's dogged by an annoying trilby-wearing nemesis, who appears in the dunes to dog his every move. Müller conceived the idea for The Offline, updating film score music of the 60s and 70s, whilst travelling on Atlantic coastline in the south of France with his film camera, capturing beach life on film. He returned to Hamburg and began started writing songs as the sonic counterpart to the analogue visuals.“Ever since I was a child, I was fascinated by the soundtracks from the 60s and 70s, and I always wanted to make an album in the film score direction," Müller has said. "I wrote about 30 demos, kicked half of it and stuck to the ones that felt right in the dramaturgical structure of the ‘movie'. Interestingly the main theme was set really early on while writing the album, which made the writing process much easier.”In effect, Müller has composed a soundtrack for a movie that was never made. And now he and Haueis have starting making that movie...