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Izzy Spears ft Leya 'Burn' by Ataka51

Rob Ulitski - 5th Feb 2025

Directing collective Ataka51 have created a short musical film featuring the artist Izzy Spears which is a remarkable tour de force of imaginative VFX-powered fantasy.

Storms devour buildings and ancient skeletons, dolls come to life and fall apart, and a city is filled with living mannequins in Burn, a piece that acts as a eclectic showcase of the vision and VFX skills of the Paris-based trio - who melted singer Reeve before our eyes in the Melt On You promo last year.

Created in collaboration with Georgia Pendlebury, Florence Tétier, and the Jean Paul Gaultier archive collection, the directors - Dimitri Gorbaty, Sergei Medvedev and Alexander Epikhov - invite the viewer into a world of wonder, and it is a spectacular achievement.

Demonstrating technical mastery in CGI puppeteering, the result was achieved with the use of miniatures, analog film photography and groundbreaking 3D rendering.

"[The video] is inspired by The Wizard of Oz, and together with Izzy Spears’ romantic lyrics, we ask the question: what is fake and what is real [and] does it matter?" explain Ataka51.

"We envisioned our own magical realm - a contemporary kitsch universe of pink posters, white teeth, and fake furniture, where beauty and reality blur in an enchanting and unsettling Neverland."

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Rob Ulitski - 5th Feb 2025

Tags

  • Director's notes
  • Special projects
  • VFX
  • Pop
  • Performance
  • Animation
  • Miniature
  • 3D rendering
  • CGI
  • Music film
  • Doll

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Credits

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Production/Creative

Director
Ataka51
Producer
Ulysse Ancele
Producer
Alia Mazouz
Producer
Elsa Puangsudgrac
Production Company
Farago Projects
Production Company
Executive Producer
Emmanuelle Atlan
Executive Producer
Hugo Diaz
1st AD
Jacques Mady

Camera

Director of Photography
Sergei Medvedev
Focus Puller
Henri Cosson

Art

Art Director
Georgia Pendlebury
Production designer
Justine Ponthieux
Miniatures Art Direction & Production
Olga Sizoy

Wardrobe

Stylist
Georgia Pendlebury
Hair
Gabriel De Fries
Make-up
Louisa Trapier
Nail Artist
Alex Feller

Casting

Casting director
Bonnie Nolan

Grading

Colourist
Alexander Zolotarev

VFX

VFX
Zheeshee
VFX
Ataka51
Post production company
Zheeshee
Post production company
Dried Mango Studio
Post Producer
Pavel Tchugunov
Post Producer
Sophia Katulska
Dmitry Talin, Andrew Krasnov, Alexander Stepanov, Aiza Gamzatova

Commission

Commissioner
Kendres Winton
Label
Oakridge Management

Rob Ulitski - 5th Feb 2025

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